Essays about: "importance of e-commerce"

Showing result 1 - 5 of 30 essays containing the words importance of e-commerce.

1. 1. Engaging Customers : How e-commerce companies can use customer involvement to create a superior online shopping experience

   University essay from Linnéuniversitetet/Ekonomihögskolan, ELNU; Linnéuniversitetet/Ekonomihögskolan, ELNU; Linnéuniversitetet/Ekonomihögskolan, ELNU

   Author : Thorsten Schmitz; Ai Xu; Zhibing Mo; [2011]
   Keywords : customer involvement; experience co-creation; experience; e-commerce; innovation community;

   Abstract : Topic: Co-creation of experienceResearch gap: The number of papers focusing on customer involvement and customer experience has increased significantly in recent years. However, there is a lack of studies on how companies can use customer involvement for creating a better customer experience jointly with customers, which Prahalad & Ramaswamy (2000, 2003, 2004) refer to as the co-creation of experience. READ MORE

3. 2. Electronic Commerce : -In Customer Service We Trust

   University essay from Linnéuniversitetet/Ekonomihögskolan, ELNU; Linnéuniversitetet/Ekonomihögskolan, ELNU

   Author : Markus Svensson; Viktor Petersson; [2011]
   Keywords : customer service; customer service online; E-commerce; electronic-commerce; trust; trust online.;

   Abstract : Master Thesis in Business Administration and Marketing, School of Economics at Linnæus University, 4FE02E, Spring 2011 Authors: Viktor Petersson and Markus Svensson Tutor: Åsa Devine Examiner: Sarah Philipsson Title: Electronic Commerce - In Customer Service We Trust Background: Technological innovations have changed the business environment, and using E-commerce has increased in importance over the last decade. Two aspects that have been discussed within E-commerce are the possibilities and concerns of offering customer service and communicate trust towards customers. READ MORE

4. 3. The Digital Natives - Generation Z - How to create trust within the new generation of e-shoppers:

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Elsa Hannar; Karl Westerling; [2011]
   Keywords : E-commerce; consumer trust; individual trust propensity; mediation;

   Abstract : The online market is now more vivid than ever; there is a brisk inflow of new customers, companies, goods and money. Never before have so many companies expressed interest in going online. The sharpening competition increases the importance of the new online customers, the young customers of Generation Z. READ MORE

5. 4. B2B E-commerce Implementation : A case study of Star Laundry Solutions

   University essay from Linnéuniversitetet/Ekonomihögskolan, ELNU; Linnéuniversitetet/Ekonomihögskolan, ELNU; Linnéuniversitetet/Ekonomihögskolan, ELNU

   Author : Ahu Dal; Benjamin Hubert; Hilmi Ocakci; [2010]
   Keywords : e-commerce; implementation; web orders; market context; business process; business-to-business; laundry systems; supply chain; interorganizational trust; drivers; success factors; barriers; enablers; success; failure; emerging market; mature market;

   Abstract : This thesis investigates the way to implement a valuable e-commerce solution. With the growing importance of information technologies in business practices, more and more companies are adopting e-commerce as a selling and ordering process. However, depending on the market environment, the level of success of the implementation may differ. READ MORE

6. 5. Crisis management: media's perception of crises in
   organizations

   University essay from Luleå/Industriell ekonomi och samhällsvetenskap

   Author : Jonas Larsson; Petter Rudwall; [2010]
   Keywords : Crisis management; crises types; crisis communication; strategies; news media; crises in bewspapers; industrial; marketing and e-commerce; marketing;

   Abstract : In today's society, crises are a phenomenon that every organization has to be prepared for. There is a great variety of crises and the study analyzes and determines how different types of crises can be described. The media is constantly following crisis-affected organizations. READ MORE