Essays about: "importance of marketing control"

Showing result 1 - 5 of 24 essays containing the words importance of marketing control.

1. 1. Combating the credibility crisis - Investigating the role of brand co-creation within green marketing

   University essay from Göteborgs universitet/Graduate School

   Author : Niklas Löfgren; Axel Wieslander; [2022-08-04]
   Keywords : Green Marketing; Brand Co-creation; Green Brand Equity; Brand Credibility; Greenwashing; Transparency;

   Abstract : Firms are facing increasing pressure to become more sustainable, coupled with growing insight and scrutiny. However, attempts to meet these demands and attract sustainability-concerned consumers through green marketing and branding has resulted in widespread greenwashing. READ MORE

3. 2. Polymerization of isatin towards polymers for anion exchange membranes and gas separation applications

   University essay from Lunds universitet/Kemiska institutionen

   Author : Simone Facchini; [2022]
   Keywords : organic chemistry; membranes; isatin; polymers; Chemistry;

   Abstract : In a world where the problem of energy resources, pollution and all aspects related to these issues becomes more and more dominant, a greater commitment is needed in the search for solutions. The goal of this project is to make a contribution to the research and development of new materials to reduce the environmental impact in some fields. READ MORE

4. 3. Customer experience management in social media : An empirical study of how Swedish e-commerce companies work with customer experience management in social media

   University essay from Umeå universitet/Företagsekonomi

   Author : Oskar Eriksson; Mathilda Axelsson; [2022]
   Keywords : Customer Experience Management; Social Commerce; Social media; Customer experience; Social media marketing strategies; Social media; E-commerce; Swedish e-commerce;

   Abstract : The increased use of social media has enhanced the way consumers make their everyday purchasing decisions. This has increased the importance of e-commerce companies to be present on social media. E-commerce companies that now use the capabilities of social media have led to the emergence of social commerce. READ MORE

5. 4. Evaluation of different machine learning models for the prediction of electric or hybrid vehicle buyers and identification of the characteristics of the buyers in the EU

   University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

   Author : Ziaul Islam Chowdhury; Iskanter Bensenousi; [2020]
   Keywords : Electric Vehicles; Automotive Industry; Machine Learning; Buyer’s characteristics; Potential buyers of EV;

   Abstract : The main goal of this thesis is to evaluate different machine learning models in order to classify buyers of an electric or a hybrid vehicle and to identify the characteristics of the buyers in the European Union. Machine learning algorithms and techniques were adopted to analyze the dataset and to create models that could predict, with a certain accuracy, the customer’s willingness to buy an EV. READ MORE

6. 5. Shared Smartphones – a Tool for Power or Empowerment? : A qualitative study about female microenterprises in Ghana

   University essay from Uppsala universitet/Institutionen för informatik och media

   Author : Siri Klintberg; Sevana Melkon; [2020]
   Keywords : Female microenterprises; Smartphones; Digital Divide; Feminist Standpoint; Social relations;

   Abstract : Aim – The paper aims to acknowledge female microentrepreneurs' situation, using a feminist perspective, by identifying affecting aspects and factors when relying on borrowing a smartphone in order to run their business. Further, the study will have the United Nations Sustainable Development Goals number 8. READ MORE