Essays about: "importance of quantitative techniques in business administration"

Found 2 essays containing the words importance of quantitative techniques in business administration.

1. 1. Stealth Marketing : The art of deceiving consumers

   University essay from Ekonomihögskolan, ELNU

   Author : Viktor Petersson; Markus Svensson; [2010]
   Keywords : Stealth marketing;

   Abstract : Bachelor Thesis in business administration, school of economics at Linnæus University, marketing, 2FE07E, Spring 2010   Authors: Viktor Pettersson and Markus Svensson Instructor: Mosad Zineldin   Title: Stealth Marketing The art of deceiving consumers   Background: Ethical aspects in promoting products are a concern when new methods are developed in order to reach consumers with marketing messages. Stealth marketing is one method developed and is based on not disclosing or revealing the true relationship to a marketing message. READ MORE

3. 2. Valuing Companies in Emerging Markets : The Case of Nigeria

   University essay from Blekinge Tekniska Högskola/Sektionen för management

   Author : Jaunty Aidamenbor and Chikanayo Mgbemena; [2008]
   Keywords : Valuation; Emerging Market; Nigeria; Financial Practitioners;

   Abstract : Title: Valuing companies in emerging markets: The case of Nigeria Author: Jaunty Edobor Aidamenbor and Chika Mgbemena Supervisor: Anders Hederstierna Department: School of Management, Blekinge Institute of Technology Course: Master’s thesis in business administration, FE 2413, 15 credits (ECTS). Background and Problem Discussion: Nigeria as an emerging market offers a wealth of opportunity to investors. READ MORE