Essays about: "important of CSR"

Showing result 21 - 25 of 296 essays containing the words important of CSR.

  1. 21. Inclusive marketing : A study of Swedish female consumers’ perceptions of inclusive advertisements in the fashion industry

    University essay from Umeå universitet/Företagsekonomi

    Author : Cornelia Wiklund; [2022]
    Keywords : Inclusive marketing; Advertising; Brand attitudes; Diversity; Swedish consumers; Fashion industry;

    Abstract : In the last decades we have seen an increase of inclusive marketing, partly because of an increase of consumer awareness and expectations. But it can be hard to succeed with inclusive marketing, and previous research shows that many companies have been accused of CSR- washing, forced diversity, etc. READ MORE

  3. 22. How does CSI influence consumer buying behaviour? The mediating role of corporate image and the moderating role of consumers’ demographic factors.

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : XU YUNSHU; YAO KAIYU; [2022]
    Keywords : Corporate social irresponsibility; corporate image; consumer buying behaviour;

    Abstract : Given the increasingly complex nature of contemporary companies, the risk of corporate social irresponsibility (CSI) behaviours is increasing; it is important for organisations to prevent incidences of CSI to maintain competitive advantage. This study investigates the impact of CSI behaviour on both corporate image and consumer buying behaviour. READ MORE

  4. 23. CSR communication of Premier League clubs on social media. The impact of winning and revenue

    University essay from Malmö universitet/Institutionen Idrottsvetenskap (IDV)

    Author : Felix Kunst; [2022]
    Keywords : CSR; CSR Communication; Premier League; social media; Facebook; Twitter; Instagram; TikTok; revenue; winning teams; loosing teams; midfield teams;

    Abstract : Introduction: In recent years, social media communication has significantly affected the way organizations are sharing information. Social media platforms are shown to be one of the most important forms of communication also for the intent of Corporate Social Responsibility. READ MORE

  5. 24. Companies Interpretation of CSR and its Growing Reporting Requirements

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Malin Svenson; Vilma Hugoson; [2022]
    Keywords : Corporate social responsibility; CSR; EU Directive; sustainability; communication; SME;

    Abstract : Working with sustainability is becoming more and more important for companies, since thedemands in this area are constantly increasing. To communicate this work through reports, isbecoming a mandatory activity that companies are expected to do. READ MORE

  6. 25. The key corporate sustainability performance indicators from consumers’ perspective in Sweden

    University essay from Södertörns högskola/Företagsekonomi

    Author : Jazgul Ismailova; [2022]
    Keywords : Sustainability; ESG; Corporate sustainability; consumer perception; stakeholder theory;

    Abstract : This paper investigates the key corporate sustainability performance indicators from the consumers' perspective in Sweden. The aim is to deepen the understanding of consumers as main stakeholders and their preferences for corporate sustainability. READ MORE