Essays about: "important tools of service marketing"

Showing result 1 - 5 of 15 essays containing the words important tools of service marketing.

  1. 1. Does web usability affect brand perception? : A comparative study on the "Iliad Italia S.P.A." corporate website

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Gabriele Gullì; [2020]
    Keywords : web usability; corporate website; e-branding; brand perception; web development.;

    Abstract : The concept of brand nowadays goes beyond the simple logo printed or displayed on a product or service. Branding is an important element for companies, and the communication channels used to deliver brand messages play a fundamental role. READ MORE

  3. 2. Wed 2.0: improving customer experience with wedding service providers through investigation of the ranking mechanism and sentiment analysis of user feedback on Instagram

    University essay from Linnéuniversitetet/Institutionen för datavetenskap och medieteknik (DM)

    Author : Maria Jäderlund; [2019]
    Keywords : sentiment analysis; natural language processing; ranking; Instagram; VADER;

    Abstract : Instagram is one of the main social platforms for business promotion. Millions of potential customers and endless visual marketing opportunities makes Instagram a perfect place to increase online sales. There are many tools and mechanisms to promote brands on Instagram such as paid advertising or using a pre-generated set of popular hashtags. READ MORE

  4. 3. The Importance of Communicating Sustainability : a Case Study of Eriksberg Vilt & Natur AB

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Emmie Stolt; Sara Artursson; [2017]
    Keywords : Black Box Of Consumption; Communication Channels; Digital marketing; Service-Dominant Logic; Sustainability; Den Tjänstedominanta Logiken; Digital marknadsföring; Hållbarhet; Kommunikationskanaler; Konsumtionens Svarta Låda;

    Abstract : This thesis has through a case study of the company Eriksberg Vilt & Natur AB investigated, using customer-oriented marketing theories, how their customers perceive sustainability. Subsequently, looking into promotion tools it has examined what implications the customers’ opinions give for the communication channels the company use. READ MORE

  5. 4. Inventory control of finished goods for the aftermarket.

    University essay from Lunds universitet/Produktionsekonomi

    Author : Sercan Eminoğlu; [2017]
    Keywords : Aftermarket products; forecasting; operations research; intermittent demand patterns; inventory control.; Technology and Engineering;

    Abstract : Background TitanX Engine Cooling is a global supplier of powertrain cooling solutions to commercial vehicles, both for OEMs and the independent aftermarket. The company with annual sales of over 1.6 billion SEK (US$ 192 million) has some 800 employees worldwide. READ MORE

  6. 5. Inventory control of finished goods for the aftermarket.

    University essay from Lunds universitet/Produktionsekonomi

    Author : Joan Esteve i Magrané; [2017]
    Keywords : Aftermarket products; forecasting; operations research; intermittent demand patterns; inventory control.; Technology and Engineering;

    Abstract : Background TitanX Engine Cooling is a global supplier of powertrain cooling solutions to commercial vehicles, both for OEMs and the independent aftermarket. The company with annual sales of over 1.6 billion SEK (US$ 192 million) has some 800 employees worldwide. READ MORE