Essays about: "impulse purchasing"

Showing result 1 - 5 of 15 essays containing the words impulse purchasing.

1. 1. Is Second Hand the New Fast Fashion? : The Consumption Habits of Young Swedes in the Second Hand Fashion Market

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Felicia Marholeva; Marko Pusic; [2023]
   Keywords : Sustainable consumption; unsustainable consumption; second hand market; fashion consumption; fast fashion; overconsumption; hedonic consumption;

   Abstract : As the world moves towards a more sustainable future and consumers begin to research more sustainable ways to consume, many turn to second hand for purchasing apparel due to its supposed minimal effect on the environment. The second hand market is rapidly growing but research surrounding the implications of its growth is scarce. READ MORE

3. 2. Buy now, default later. - To what extent does the interest rate of consumption loans impact the future purchasing power in Sweden?

   University essay from Göteborgs universitet/Graduate School

   Author : Henrik Eriksson; Victor Sahlin; [2022-06-23]
   Keywords : ;

   Abstract : How does an increase in the interest rate affect the share of household income devoted to monthly debt payments? Over recent decades, loans and credits to consumption in Sweden have risen at a pace higher than that of other types of debt, such as mortgages. Although loans and credits to consumption still account for a relatively small portion of the total debt, (about 20% of the aggregated Swedish private debt) they amount to a substantial part of the households’ monthly debt payments. READ MORE

4. 3. Tick tock, tick tock : A qualitative study of how millennials impulse buying behavior is influenced by limited-time promotion in Sweden

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Victoria Petersson; Frida Brink; [2022]
   Keywords : Consumer decision making behavior; Impulse buying behavior; Online impulse buying behavior; Limited-time promotion; Millennials; Sweden;

   Abstract : In recent years, the sales promotion techniques provided by marketing strategies has increased and has become an important factor in the fashion industry. In todays society customers have more knowledge and easier access to information online. READ MORE

5. 4. Consumers’ Perspective on Loyalty Programmes and its Influence on Purchasing Decisions : A study on fast-fashion retailers’ consumers in the Swedish market

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Keyra Bonagas; Thu Giang Vu Dang; [2022]
   Keywords : loyalty programmes; consumer behaviour; fast-fashion retailers; brand loyalty; customer retention;

   Abstract : Background: With apparel and clothing being one of the most highly consumed products for everyday life, businesses within the fashion industry have much demand. In order to gain leverage in a competitive market, many retailers have different strategies and loyalty programmes have been an attractive way for customer relationship management. READ MORE

6. 5. MAKING SENSE OF THE CUSTOMER JOURNEY: THE MOBILE DEVICES ROLE IN CONSUMERS’ SHOPPING EXPERIENCES

   University essay from Göteborgs universitet/Graduate School

   Author : Fanny Kuusisto; Olivia Lagergren; [2021-07-02]
   Keywords : Customer journeys; Impulse purchases; Mobile shopping; Omnichannel retail;

   Abstract : The changes taking place in the retail setting, both in consumer behavior and technological advancements, are making consumers’ shopping experiences continually more intricate, especially for the younger generation who have come to expect a digital customer journey. Many retailers are moving towards an omnichannel strategy to cater to these new customer experiences to take form; however, the research on the customer journey in an omnichannel environment from the customer point of view is still sporadic. READ MORE