Essays about: "in-feed ads"
Found 2 essays containing the words in-feed ads.
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1. The causes and effects of native advertising clutter in social media
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : Advertising clutter has long been a thorn in the sides of marketers. Amidst the overwhelming amount of advertising messages that consumers are exposed to every day, they struggle to make their own communication efforts stand out. READ MORE
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2. Consumer Perceptions on the Privacy-Invasiveness of In-feed Advertisements
University essay from Högskolan i Jönköping/IHH, FöretagsekonomiAbstract : The rise in usage of the internet in general and social media in particular has spurred an increase in the amount of spending on digital marketing. This in turn has led to new and innovative ways of conducting marketing online, one of which is called in-feed advertising. Visually, in-feed ads share the same features as their surrounding content. READ MORE