Essays about: "in-store"

Showing result 11 - 15 of 173 essays containing the word in-store.

  1. 11. The amaz(e)ing brand experience: Exploring the impact of a maze-like store layout on brand experience

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Karol Gasienica; Tuuli Maria Markkanen; Elisa Paulina Wasserfaller; [2023]
    Keywords : brand experience; experience economy; experiential retail; architecture; maze; layout; labyrinth; Business and Economics;

    Abstract : Purpose: The purpose of this paper is to investigate the concepts of brand experience in relation to companies’ use of a maze-like in-store floor plan. Aim: To explore if the maze-like store structure affects the four dimensions of brand experience. Methodology/Approach: This study was carried out using secondary and primary research. READ MORE

  3. 12. Augmented Reality in Video Commerce : Affordances and Limitations of Virtual Try-On Technology For Luxury Beauty Consumption.

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Amel Vendela Björkbom; [2023]
    Keywords : Virtual Try-On; Augmented Reality; Luxury Retail; Beauty sector; Video Commerce; Online shopping; Customer service; Luxury service; Lyxkonsumtion; Kosmetik; E-Handel; Kundervice; Virtuell Teknik;

    Abstract : Providing personalized and exclusive services to customers has traditionally relied on in-person interactions between employees and customers. This paper explores video commerce supported by virtual try-On (VTO) technology for personalized and exclusive shopping experiences in the digital environment. READ MORE

  4. 13. Challenges and Recommendations for Product Reuse : Exploring the Reuse Supply Chain of In-store Hardware: A Case Study

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Rasmus Atterblad; Håkan Blomkvist; [2023]
    Keywords : Circular Economy; Sustainability; Reuse; Circular Manufacturing Systems CMS ; Circular Business Model; Product Design; Supply Chain; ICT; Cirkulär Ekonomi; Hållbarhet; Återanvändning; Cirkulär Manufacturing Systems CMS ; Cirkulär Affärsmodell; Produktdesign; Leveranskedja; Informations- och Kommunikationsteknik;

    Abstract : The circular economy concept provides a model to minimize waste creation while at the same time maximizing value potential. Much attention has been given by researchers to the circular economy and its potential for society from a holistic perspective. READ MORE

  5. 14. Millennials Transforming the Luxury Fashion Industry: An exploratory research about enabling a multidirectional service encounter online

    University essay from Göteborgs universitet/Graduate School

    Author : Agnes Ahlman; Elin Jansson; [2022-08-04]
    Keywords : Luxury; The Luxury Consumer; Millennials; Unidirectional factor; Multidirectional factors;

    Abstract : There is a growing apparent conflict within the luxury fashion industry in regards to the service encounter. This as luxury fashion brands are reluctant to digital change in their service practices while there is a growing expectation among the ‘new’ luxury consumer of millennials for brands to adapt to more interactive and digital practices. READ MORE

  6. 15. AR Shopping List : Exploring the Design Space of Smart Glasses to Allow Real-time Recording with Multiple Input Formats

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Yuxuan Huang; [2022]
    Keywords : Shopping list; smart glasses; optical head-mounted displays; augmented reality; memory expansion.;

    Abstract : It is widely considered that in-store shopping is a repetitive yet vital activity in human life. People are accustomed to making shopping lists on a piece of paper or on their mobile phones, or more commonly, memorizing the list in their minds. READ MORE