Essays about: "inferences of manipulative intent"

Found 1 essay containing the words inferences of manipulative intent.

  1. 1. Anticipatory and Reactive Guilt Appeals : Their Influence on Consumer Attitudes and the Moderating Effect of Inferences of Manipulative Intent

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Josefin Ceder; [2017]
    Keywords : Guilt appeal; anticipatory guilt; reactive guilt; inferences of manipulative intent; consumer brand attitudes;

    Abstract : Guilt appeals are used to try to influence consumer behavior, with literature defining three kinds – existential, anticipatory, and reactive guilt. Anticipatory and reactive guilt appeals have never been individually studied. READ MORE