Essays about: "inferences of manipulative intent"
Found 1 essay containing the words inferences of manipulative intent.
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1. Anticipatory and Reactive Guilt Appeals : Their Influence on Consumer Attitudes and the Moderating Effect of Inferences of Manipulative Intent
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Guilt appeals are used to try to influence consumer behavior, with literature defining three kinds – existential, anticipatory, and reactive guilt. Anticipatory and reactive guilt appeals have never been individually studied. READ MORE
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