Essays about: "influence of advertisement on people"

Showing result 1 - 5 of 15 essays containing the words influence of advertisement on people.

1. 1. Winning Over Listeners with Podcast Advertising : Exploring the Podcast Audience’s Perception of Commercial Messages in Podcasts and the Role of Podcast Hosts

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Tamara Bonk; Marie Sophie Kubinski; [2023]
   Keywords : Podcasts; Podcast Advertising; Podcast Host; Celebrity Endorsement;

   Abstract : Background: Podcasts are an emerging medium with a steadily growing audience, which is particularly popular among younger generations. This makes them a promising advertising tool that companies can use to reach potential target groups. Therefore, it is crucial to understand how to successfully reach the audience through podcast advertising. READ MORE

3. 2. Digital Marketing Influences on Consumer Fashion Product Purchase Decision Through Facebook.

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Saiful Islam; [2022]
   Keywords : Digital Marketing; social media; Facebook marketing; Fashion product; social network advertisement; Purchase influences; Purchase decision: Bangladesh perspective.;

   Abstract : Consumer purchase decisions is a vital process for online fashion retailers to customers. The Corona pandemic has resulted in more people purchasing through the internet and increase online shopping in Bangladesh than ever before. READ MORE

4. 3. Communicating corporate image: A Multimodal Critical Discourse Analysis on LinkedIn Job Advertisements

   University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

   Author : Eligija Rukšytė; [2021]
   Keywords : corporate communication; LinkedIn; job advertisements; multimodal critical discourse analysis; corporate image;

   Abstract : Corporate image reflects on how a company is perceived to the public outside of the organisation. It is based on the reputation the company already has and constantly creates. READ MORE

5. 4. Is It the Model's Size That Sells? : An Exploratory Study of Body Diversity in Fast Fashion Advertising on Instagram.

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Elin Thorén; Gabriella Yngvesson; [2021]
   Keywords : Body Diversity; Instagram Advertising; Generation Y; Fast Fashion; Brand Attitudes; Purchase Intentions;

   Abstract : Background: As an effect of the growth of Instagram during the past few years, more brands have started to use this platform to communicate with their consumers, and a generation that has been shown to be particularly interesting for fast fashion brands, is Generation Y. During the past few years, a term called body-positivity has increased in popularity among social media platforms like Instagram, which purpose is to encourage exposure to different body types. READ MORE

6. 5. Electronic commerce : Consumers’ perception of mobile social commerce in Sweden

   University essay from Linnéuniversitetet/Institutionen för informatik (IK)

   Author : Sadaoui Mehenni; [2020]
   Keywords : E-commerce; M-commerce; S-commerce; MS-commerce; Consumers’ perception; Shopping motivation; UTAUT2;

   Abstract : The evolution of mobile telephony and social media platforms gave birth to different new concepts of electronic commerce (e-commerce), such as mobile commerce (m-commerce) and social commerce (s-commerce). In 2014 a new concept called mobile social commerce (mscommerce) was introduced. READ MORE