Essays about: "influence of country image and tourist destination."

Found 5 essays containing the words influence of country image and tourist destination..

  1. 1. Colonial Imagery and representation in tourism marketing of African destinations. : A case study of Kenya

    University essay from Högskolan Dalarna/Institutionen för kultur och samhälle

    Author : Anne Mundati; [2021]
    Keywords : Colonial myth; photography; marketing; Kenya; destination.;

    Abstract : This research study is based on the visual marketing of African destinations and the colonial influence in a post-colonial world. Recent tourism research tourism has examined post-colonial realities in developing countries addressing the experience of British post-colonialism, however, only a few of those studies have examined the cultural consequences of tourism marketing image influence on culture and national identity. READ MORE

  3. 2. A Study reviewing the perception held by Western Mass Media about Uganda, after Uganda's(majority) parliarmentarians proposed to adopt the anti homosexuality bill in 2009.

    University essay from Institutionen för geografi och ekonomisk historia

    Author : Gonzaga Lwegaba; [2013]
    Keywords : Destination image; media; perception; and the anti gay’s bill.;

    Abstract : This paper examines and discusses the influence of western media or press over Uganda’s position with the anti homosexuality issue. In other words, the rationale of this research was to review how the western media portrays Uganda; as a tourist destination; after Uganda’s parliament majority, voted in favour of the anti-gay 2009. READ MORE

  4. 3. Destination image and its effects on marketing and branding a tourist destination : A case study about the Austrian National Tourist Office - with a focus on the market Sweden

    University essay from Institutionen för ekonomi och företagande

    Author : Katharina Sonnleitner; [2011]
    Keywords : destination image; destination marketing; destination branding; Austrian National Tourist Office;

    Abstract : In a tourism context, the image potential customers have of a destination is a very important issue. Images play an essential role in destination choice matters and in this regard, as tourism services are intangible, images are said to become even more important than reality. READ MORE

  5. 4. The Use of Promotional Activities in the Tourism Industry : The Case of Bangladesh

    University essay from Blekinge Tekniska Högskola/Sektionen för management

    Author : Hossain Md. Jakir; [2006]
    Keywords : Promotion; Promotion Tools; Tourism Industry; Bangladesh Tourism; Tourism Development; Tourism Products Services;

    Abstract : Abstract This thesis is an attempt to investigate how the use of promotional activities can help to develop the tourism industry by giving a special concentration to the case of Bangladesh. The investigation was conducted from both a theoretical and an empirical point of view. READ MORE

  6. 5. How Important Is an Image? : Dutch Travel Agencies' Perception of Sweden as a Travel Destination

    University essay from Institutionen för ekonomi

    Author : Heini Kangasmäki; Maja Koskelainen; [2006]
    Keywords : Tourism; Marketing; Image; Decision Making Process; Dutch; Travel Agency;

    Abstract : Nowadays, when the world feels smaller as a result of the increasing flow of information, the competition of tourism between countries is getting bigger. This has caused that the marketing of the country has become vital. It is important for the country to send out the right signals so that the tourists have the right image of a destination. READ MORE