Essays about: "influence the brand name on purchasing"

Found 5 essays containing the words influence the brand name on purchasing.

1. 1. An analysis of the Impact of Brand Image on Consumer Purchase Behavior : The case of Lidl, Sweden

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

   Author : Mahmud Ahmed; [2021]
   Keywords : brand image; factors of brand image; customer purchase behavior;

   Abstract : This research project had a purpose to discuss the impact of Brand Image on Consumer Purchase Behavior. For retailers brand image are the key factors that help them to engage with customers and influence their buying behaviors. READ MORE

3. 2. An Exploratory Study on Young Thai Women Consumer Behavior toward Purchasing Luxury Fashion Brands

   University essay from Akademin för hållbar samhälls- och teknikutveckling

   Author : KAMOLWAN TOVIKKAI; WIWATCHAI JIRAWATTANANUKOOL; [2010]
   Keywords : Thai female students; Luxury fashion products; Luxury fashion brands; Consumer behavior;

   Abstract : Abstract Date: June 2, 2010 Program: MIMA – International Marketing Course name: Master Thesis (EFO 705) Title: An Exploratory Study on Thailand‟s Young Women: Consumer Behavior toward Purchasing Luxury Fashion Brands Authors: Kamolwan Tovikkai (851125)Wiwatchai Jirawattananukool (841111) Group number: 2462 Tutor: Konstantin Lampou Problem: If and how personal value, social recognition, and demographics impact Thai female students luxury fashion brand purchases and which marketing strategies should be used to influence their purchase intention? Purpose: -To identify what motivates Thai female students in purchasing luxury fashion brands -To identify the most effective strategies to use in penetrating the market and keeping the loyalty of customers Thailand. Method: Quantitative research method via survey was used for this research. READ MORE

4. 3. Influence of Brand Name on Consumer Decision

   University essay from Handelshögskolan vid Umeå universitet

   Author : Tanveer Hasan; [2008]
   Keywords : Branding; Brand Equity; Emotional Branding; Consumer Decision making; ;

   Abstract : In the present developing and modern day world, consumerism has dominated all the aspects of life. The life in the society follows the pattern of the capitalist culture where the human values have a different measure, ‘you are known by what you have not by what you are’. READ MORE

5. 4. To what extent the brand equity of high-involvement products influence the consumers’ purchase decision: An empirical study in Umeå, Sweden

   University essay from Handelshögskolan vid Umeå universitet

   Author : Mahabubur Rahman; Mohammed Anisur Rahaman; [2008]
   Keywords : brand equity; high-involvement products; consumers’ purchase decision;

   Abstract : In today’s world, consumerism is dominating all the aspects of our life. In society, life follows the pattern of the capitalist culture where the human values have a different measure. We do live in a branded world. There is no doubt about it. READ MORE

6. 5. The right to health and right to intellectual property in the EU. Analysis of the internal and external policies.

   University essay from Lunds universitet/Juridiska institutionen

   Author : Beata Faracik; [2002]
   Keywords : Human Rights Law and Intellectual Property Rights; Law and Political Science;

   Abstract : It is very common nowadays to speak of an ''information society'' in which control of information or information based knowledge has replaced control over matter as an ultimate source of economic power. The intellectual creations protected through patents, trade marks, copyrights etc constitute often a huge part of the companies' intangible assets. READ MORE