Essays about: "innovation in marketing phd thesis"
Found 1 essay containing the words innovation in marketing phd thesis.
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1. Proactive & Reactive Customer Integration during New Service Development Process : A Qualitative Case Study of the Service Industry (TSP’s) in the Småland Region of Sweden
University essay from Institutionen för marknadsföring (MF)Abstract : Title Proactive and Reactive Customer Integration during New Service Development Process: A qualitative case study of the service industry (TSP’s) in the Småland Region of Sweden. Author Mbachu, Chijioke Innocent Tutor Soniya Billore PhD. Examiner Rana Mostaghel PhD. READ MORE
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