Essays about: "innovation in marketing phd thesis"

Found 1 essay containing the words innovation in marketing phd thesis.

  1. 1. Proactive & Reactive Customer Integration during New Service Development Process : A Qualitative Case Study of the Service Industry (TSP’s) in the Småland Region of Sweden 

    University essay from Institutionen för marknadsföring (MF)

    Author : Innocent Chijioke Mbachu; [2013]
    Keywords : Business and Economics;

    Abstract : Title Proactive and Reactive Customer Integration during New Service Development Process: A qualitative case study of the service industry (TSP’s) in the Småland Region of Sweden. Author Mbachu, Chijioke Innocent Tutor Soniya Billore PhD. Examiner Rana Mostaghel PhD. READ MORE