Essays about: "intangibility of services"

Showing result 1 - 5 of 15 essays containing the words intangibility of services.

1. 1. Assessing the value of advice : Evaluation approaches of small management consulting firms

   University essay from Umeå universitet/Företagsekonomi

   Author : Niklas Grufman; Cornelia Larker; [2020]
   Keywords : Management consulting; Evaluation; Knowledge Intensive Services; Customer satisfaction; Relationship management; Performance-based pricing;

   Abstract : Whilst utilization of management consulting services has become an integral part of the contemporary economy and functioning of many organizations, intangibility leaves clients unable to predict or objectively assess the values created in consulting engagements. According to scholars, attempts to counteract the principal-agent related risks of opportunism and divergent incentives are expected to increase following higher competition, consumer awareness and anticipated increased demand for performance-based pricing. READ MORE

3. 2. Effects of servitization in the marketing processes of Software-as-a-Service : With focus on intangible aspects of Software-as-a-Service

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

   Author : Hanna Fahlberg; [2019]
   Keywords : Marketing; Marketing strategies; Servitization; Information technology; B2B; Business-to-business market; Cloud computing; Software-as-a-service”; SaaS; Service intangibility; Service marketing; Relationship; Relationship marketing; Transactional marketing; Value; Value creation;

   Abstract : During the past three decades vast advances in IT and computing have been made, which places a lot of pressure on the marketers. Cloud computing are now a widely used concept and are said to have servitized the whole IT-industry. A cloud-based solution that have received lot of attention recently are Software-as-a-service (SaaS). READ MORE

4. 3. Means-end value assessment

   University essay from Linköpings universitet/Institutionen för ekonomisk och industriell utveckling; Linköpings universitet/Tekniska högskolan

   Author : Jonatan Westergren; Jonathan Hilborn; [2014]
   Keywords : ;

   Abstract : Services are intangible in their nature. When product oriented companies seeks to expand their industrial offerings with services they encounter many problems, one of which is the challenge of selling these intangible services. The sales team needs to be able to show the value of the service in order to successfully reach out to the customers. READ MORE

5. 4. Services Marketing in a Cross-Cultural Environment: Elekta in Germany

   University essay from Avdelningen för ekonomi

   Author : Katrina Dietrich; Giorgos Angelakis; [2014]
   Keywords : International Services Marketing; Adaptation Standardization; Trust; Network; Culture;

   Abstract : Abstract Title: Services Marketing in a Cross-Cultural Environment: Elekta in Germany Level: Master Thesis in Business Administration Author: Katrina Dietrich & Giorgos Angelakis Supervisor: Maria Fregidou-Malama Examiner: Akmal Hyder Date: 2014-January   Aim: This study aims to examine how culture, trust, network and standardization/adaption are applied within the Service Marketing of Elekta in Germany and if they overcome the characteristics of Services within a culturally different environment.   Method: The research uses qualitative data, applies a single case study, questionnaires and semi-structured interviews to collect primary data. READ MORE

6. 5. An Empirical Investigation of Factors Affecting the Standardization of Service Pricing - A Case Study of Flexlink

   University essay from Göteborgs universitet/Institutionen för nationalekonomi med statistik

   Author : Louise Lorentzon; Oscar Johnsson; [2013-08-08]
   Keywords : Pricing; Services; PPP; IIHP; FTU; International trade; Wage; Cost of Living;

   Abstract : Over the last decades, the service sector has increased as a percentage of the economies. This paper analyzes whether service prices can be internationally standardized based on the Purchasing Power Parity (PPP) theory. READ MORE