Essays about: "internal marketing communication and customer satisfaction"

Showing result 1 - 5 of 7 essays containing the words internal marketing communication and customer satisfaction.

1. 1. Enhancing an airline’s internal marketing to improve service quality and customer loyalty : A qualitative study expanding the Internal Marketing Model based on the case of Germania.

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Daniela Westerlund; Hilz Leila; Paula Schmidt; [2019]
   Keywords : Service Quality; Customer Loyalty; Customer Satisfaction; Service Marketing; Internal Marketing; Airline Industry; Employee Motivation; Employee Empowerment;

   Abstract : Background: Due to the deregulation of the European airline industry within the 1980’s, competition between airlines has intensified greatly. The emergence of low-cost carriers has given rise to the competition on price. READ MORE

3. 2. The Success Factors of PSS Development : A Transformation of Traditional Manufacturing Companies

   University essay from Akademin för innovation, design och teknik

   Author : Susanna Stargård; Sara Hassan; [2013]
   Keywords : PSS; PSS development; performance measurements; success factors;

   Abstract : The competition and increasing customers‘ demands makes traditional manufacturing companies consider new ways of differentiate themselves. One way of doing this is to develop product service system (PSS) solutions. PSS solutions are a total offering, where the customer purchases the use of a solution instead of a physical product. READ MORE

4. 3. Interface between the Marketing and Sales and Product development departments : A case study

   University essay from JTH, Industriell organisation och produktion; IHH, Informatik

   Author : Paraskeva Spasova; Sebastian Wlazlak; [2010]
   Keywords : Marketing and Sales; Product Development; Interface; Integration; Information System; Internal Service Quality; Internal Customer Satisfaction;

   Abstract : Globalization creates for companies’ new opportunities for business development, as well as new challenges. One of the most prevailing challenges is the ability to create new products and services in accordance to diverse customer needs and requirements, as well as implementation of new technologies in future lines of products. READ MORE

5. 4. Changing the Game :  a Pre-Study to Marketing Planning in a Local Squash Club; MBA-thesis in marketing

   University essay from Avdelningen för ekonomi

   Author : Patrik Zackrisson; [2010]
   Keywords : Marketing Plan; SWOT; Competitive Advantage; MIO Matrix Model; Online-Questionnaire; Marketing Strategies; Marketing Planning Process;

   Abstract : Aim: The purpose was to perform a pre-study to marketing planning for a local squash club in Sweden that had difficulties with membership growth and development. This pre-study would provide the squash club with valuable information and a starting point when creating its first marketing plan. READ MORE

6. 5. The battle of DTAC in Thailand’s mobile phone operator market

   University essay from Akademin för hållbar samhälls- och teknikutveckling

   Author : Parunya Vanasakul; Supisra Arayaphong; Ploychompoo Wankeao; [2008]
   Keywords : Marketing;

   Abstract : ABSTRACT Date: 2008-05-26 Program: International Marketing Course Master Thesis International Marketing (EF0705) Authors Parunya Vanasakul (830422) Ploychompoo Wankeao (850418) Supisra Arayaphong (831102) Teacher Tobias Eltebrandt Title The battle of DTAC in Thailand’s mobile phone operator market Strategic question How can DTAC gain higher market share by focusing on customers in Bangkok? Purpose The purpose of this research is to investigate, analyze current competition between DTAC and other competitors with customer insight in order to find out the possibility for DTAC to gain more market share in Thai telecommunication market by focusing on customers in Bangkok area. Theory and Method Researchers apply ‘Business Strategy theory and Marketing mix for service company or 7Ps’ to answer the strategic question by collecting primary data from questionnaire and interview, while the secondary data are collected from various reliable sources. READ MORE