Essays about: "international advertisement"

Showing result 1 - 5 of 18 essays containing the words international advertisement.

  1. 1. To what extent does ethnic marketing theories apply to multi-ethnic consumers? : A qualitative study examining the impact of the consumer acculturation process on ethnic marketing within a multi-ethnic country (Sweden)

    University essay from Linnéuniversitetet/Institutionen för ekonomistyrning och logistik (ELO); Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE); Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för nationalekonomi och statistik (NS)

    Author : Albin Hedstål; Ranim Chihabi; Eddy Nganji; [2022]
    Keywords : Business administration; International Business;

    Abstract : Ethnic marketing highlights the significance of ethnic and cultural influence on the perception of the advertisement by the end customer. Ethnic marketing has existed for a long time, companies worldwide have been trying to excel at implementing ethnic marketing in an effort to target ethnic minorities. READ MORE

  3. 2. Is sharing really caring? : A qualitative study on targeted ads from a consumer perspective

    University essay from Högskolan i Halmstad

    Author : Mattias Andersson; Eric Gummesson; [2022]
    Keywords : consumer behavior; targeted ads; advertising; privacy; consumer intrusiveness; konsumentbeteende; riktade annonser; marknadsföring; integritet; privatintrång;

    Abstract : Title: Is sharing really caring? Subject: Bachelor thesis in International Marketing, 15hp Authors: Mattias Andersson & Eric Gummesson Keywords: consumer behavior, targeted ads, advertising, privacy, consumer intrusiveness Problem statement: This study looks to provide clarity about consumers' perception of the intrusiveness of a targeted advertisement and their overall behavior in regard to targeted ads. The authors of this look to find out what different factors play a role in a consumer’s mind when they see a perfectly tailored ad made just for them. READ MORE

  4. 3. All-inclusive hotels’ packaging of the northern coast of Jamaica: creating and maintaining an environmental bubble

    University essay from Stockholms universitet/Latinamerikainstitutet

    Author : Victoria Eriksson; [2020]
    Keywords : Jamaica; local community; all-inclusive hotel; ´environmental bubble´; websites;

    Abstract : This study contributes to the existing discussion about international tourism by exploring the role of all-inclusive hotels in the creation of an environmental bubble on the northern coast of Jamaica. Moreover, it examines what type of Jamaica is being sold by the hotels and who is included and who is excluded from the environmental bubble. READ MORE

  5. 4. Country of Origin Image Appeals and the Purchase Propensity of Consumers : An experimental study

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Davi Rogerio Waltrick; [2020]
    Keywords : Country of origin image COI ; purchase intent; experiment; advertisement appeals;

    Abstract : The purpose of this paper is to investigate how dimensions of Country of Origin Image (COI) can impact the purchase propensity of consumers. Drawing on the literature of international marketing, consumer behaviour, and social psychology, an experiment with a three-product category (experiential, functional, and symbolic) was designed to analyse purchase propensity of Swedish consumers for Brazilian products. READ MORE

  6. 5. Consumers’ perception of Traditional vs. Non-traditional Advertising in Bulgaria : A case of Kaufland Bulgaria

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Simeon Kovachki; Ventsislav Marinov; [2018]
    Keywords : Advertising; Marketing; Traditional Advertising; Non-Traditional Advertising; Communication Process; Decision-Making Process; Perceptions;

    Abstract : Title: Consumers’ perception of Traditional vs. Non-traditional Advertising in Bulgaria. READ MORE