Essays about: "international branding"
Showing result 16 - 20 of 107 essays containing the words international branding.
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16. Sweden’s Public Diplomacy Strategy in the 21st Century : An Analysis
University essay from Södertörns högskola/Statsvetenskap; Södertörns högskola/Offentlig förvaltningAbstract : Public diplomacy is a form of diplomatic activity aimed at communicating directly with foreign publics. In light of the technological developments of recent decades, digital tools and platforms have transformed the field of public diplomacy and became a significant force in shaping the diplomatic field. READ MORE
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17. Swedish university brand personality and student choice : How does the university brand personality influence international students when selecting a higher education institution? Case study: Jönköping University
University essay from Jönköping University/Internationella HandelshögskolanAbstract : Background: There has been an increasing trend of more Swedish higher education institutions competing for international students in response to international student mobility trends, self-management and budget securement, and government-backed recruitment campaigns. An emerging stream of higher education research is brand personality, and it may represent a robust basis for differentiation between many universities competing for student recruitment. READ MORE
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18. Understanding the role of social networks in the process of internationalization
University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhetAbstract : This thesis aims to explore the role of social network in the international market for the companies that plan to test their capabilities of social network for enhancement of business. In order to explore such capabilities, LinkedIn, Facebook, twitter and other social networks have been considered as examples, using companies from three different countries France, China and India. READ MORE
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19. How Employer Branding is Affected by Country-of-Origin : And its effect on Employee Retention of Generation Z
University essay from Jönköping University/IHH, FöretagsekonomiAbstract : Employer branding is becoming increasingly important, but the literature on the subject lacks vital elements. First, Country of Origin (COO) has been shown to affect employer branding, but this process is very poorly understood. READ MORE
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20. “All That Is Solid Melts Into Virtual Work”: A study of the implications of the Covid-19 pandemic on contemporary Employer Branding through the lens of Social Acceleration
University essay from Lunds universitet/Institutionen för strategisk kommunikationAbstract : Impelled by the Covid-19 pandemic, the labour market is undergoing remarkable structural change towards increasingly digitized and remote forms of work. The purpose of this paper has been to study the social change in work norms instigated by the Covid-19 pandemic, with the aim of contributing to a more nuanced understanding of contemporary employer branding as a form of strategic communication in virtual and hybrid labour landscapes. READ MORE