Essays about: "international market segmentation"
Showing result 1 - 5 of 11 essays containing the words international market segmentation.
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1. How Does An Entrepreneur Create A Born Global Firm? : A Case Study Of A Swedish Start-Up Trying To Enter The Indian Market.
University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhetAbstract : Purpose - The purpose of this study is to assess the process of early pre-internationalised and pre-market established born global company and to provide viable advice as to how to internationalise the Indian market which is psychically and geographically distant from the Swedish market. Design/methodology/approach - This study follows a qualitative research approach with an inductive single case study design in order to examine in-depth the Swedish start-up, TurtleCare AB, throughout its internationalisation process. READ MORE
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2. The Power of a Sports Consumer’s Perception of Sponsoring Brands : A Study of Sports Fans’ Behavior Towards Sponsorships
University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhetAbstract : Den internationella marknaden inom sport har de senaste åren vuxit kraftigt. Det har bidragit till att supportrar finns i olika delar av världen med en personlig bakgrund som skiljer sig från person till person, vilket påverkar deras uppfattning. READ MORE
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3. DMOs Strategies to Attract Tourists to Nature-Based Destinations in Norrbotten County : A qualitative study on DMOs usage of marketing strategies to endorse destinations concerned by nature-based tourism
University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälleAbstract : The tourism industry is one of the most thriving industries in the world and nature-based tourism is one of the most expanding sectors in the European tourism industry. However, destinations today have global substitutes which means a destination can easily be exchanged for another destination. READ MORE
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4. Do Chinese Dual-listed Companies "Return with Glory" in Their Mainland IPOs ?
University essay from Lunds universitet/Nationalekonomiska institutionenAbstract : Dual-listing has become a popular approach for companies to seek funding and international expansion. Typically companies grow big from less developed domestic markets and march into developed markets. However, China, as an emerging market economy has witnessed a wave of Hong Kong-listed companies returning to the mainland for a second IPO. READ MORE
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5. International Market Selection among Swedish retailers : An exploratory study of how Swedish international retailers identify and select foreign markets
University essay from Umeå universitet/FöretagsekonomiAbstract : In the wake of globalization, an increasing amount of firms must consider internationalization strategies to remain competitive. The strategic decision of where to expand is complex by nature. READ MORE