Search for essays about: "international marketing case"
Showing result 1 - 5 of 90 essays containing the words international marketing case.
-
1. Partnership Management in Project Based Companies – the case of Iranian OGP Industry
University essay from Blekinge Tekniska Högskola/Sektionen för Management (MAM)Abstract : In recent years it has become important to know exactly what makes partnering, more successful in different conditions. This research focuses on success factors of partnering in a project based organization (PBO). READ MORE
-
2. American Fast Food in Chinese Market: A Cross-Culture Perspective : The Case of KFC and McDonald's
University essay from Högskolan Halmstad/Sektionen för ekonomi och teknik (SET); Högskolan Halmstad/Sektionen för ekonomi och teknik (SET)Abstract : Culture differences play a significant role in the international marketing, which has drawn many researchers‟ attention. This dissertation will focus on how the cross-cultural environments influence the choice of marketing strategies.The theoretical framework of this study mainly contains cross-culture theories and 4P marketing strategy. READ MORE
-
3. Brand Launching and Sustainingin a developing country : The case study of Honda on Vietnam Motorcycle Market
University essay from Mälardalens högskola/Akademin för hållbar samhälls- och teknikutveckling; Mälardalens högskola/Akademin för hållbar samhälls- och teknikutvecklingAbstract : AbstractDate May 29th, 2009Course Master Thesis EFO705, International MarketingTutor Daniel TolstoyAuthors Thi Bich Ngoc NguyenThi Xuan Thu NguyenTitleBrand Launching and Sustaining in a Developing CountryPurposeThe project is to investigate the Brand Launching and Sustaining in aThe Case Study of Honda on Vietnam Motorcycle Marketdeveloping country through the study on how Honda has successfullylaunched and sustained its Brand on the Motorcycle Market of Vietnam.ProblemsHonda's Brand Launching campaign and the company's strategies andinitiatives to Sustain its Brand on the Motorcycle Market of Vietnam. READ MORE
-
4. Push-pull’s factors influencing exchange student’s destination choice for study abroad : A case study of the students at JIBS
University essay from Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, FöretagsekonomiAbstract : ‘Internationalisation of higher education’ is considered a significant issue in many countries.One effective way to achieve internationalisation is by having an exchange study program. Thisis something which has been promoted by universities all around the globe. READ MORE
-
5. The Art of Turning Relationships into Competitive Advantages : Managing direct customer relationships in China
University essay from Högskolan i Kalmar/Handelshögskolan BBS; Högskolan i Kalmar/Handelshögskolan BBS; Högskolan i Kalmar/Handelshögskolan BBSAbstract : Many firms are today established in China via intermediaries, such as distributors or agents. However this establishment is not valuable in a long-term perspective if the industry environment offers a possible higher return on investment by establishing on its own. READ MORE

