Search for essays about: "international marketing case"

Showing result 1 - 5 of 90 essays containing the words international marketing case.

  2. 1. Partnership Management in Project Based Companies – the case of Iranian OGP Industry

    University essay from Blekinge Tekniska Högskola/Sektionen för Management (MAM)

    Author : Sara Vessal; [2010]
    Keywords : företagsekonomi; business administration - international business; business administration - marketing; business administration - management control; partnership - partnership management- project based prganization- ahp;

    Abstract : In recent years it has become important to know exactly what makes partnering, more successful in different conditions. This research focuses on success factors of partnering in a project based organization (PBO). READ MORE

  4. 2. American Fast Food in Chinese Market: A Cross-Culture Perspective : The Case of KFC and McDonald's

    University essay from Högskolan Halmstad/Sektionen för ekonomi och teknik (SET); Högskolan Halmstad/Sektionen för ekonomi och teknik (SET)

    Author : Cui Yu; Ting Zhang; [2009]
    Keywords : culture; cross-culture; marketing strategy; fast food industry;

    Abstract : Culture differences play a significant role in the international marketing, which has drawn many researchers‟ attention. This dissertation will focus on how the cross-cultural environments influence the choice of marketing strategies.The theoretical framework of this study mainly contains cross-culture theories and 4P marketing strategy. READ MORE

  5. 3. Brand Launching and Sustainingin a developing country : The case study of Honda on Vietnam Motorcycle Market

    University essay from Mälardalens högskola/Akademin för hållbar samhälls- och teknikutveckling; Mälardalens högskola/Akademin för hållbar samhälls- och teknikutveckling

    Author : Thi Bich Ngoc Nguyen; Thi Xuan Thu Nguyen; [2009]
    Keywords : Brand Management; Brand Creating; Brand Sustaining; Developing Countries; Honda Motorcycle; Vietnam Market;

    Abstract :  AbstractDate May 29th, 2009Course Master Thesis EFO705, International MarketingTutor Daniel TolstoyAuthors Thi Bich Ngoc NguyenThi Xuan Thu NguyenTitleBrand Launching and Sustaining in a Developing CountryPurposeThe project is to investigate the Brand Launching and Sustaining in aThe Case Study of Honda on Vietnam Motorcycle Marketdeveloping country through the study on how Honda has successfullylaunched and sustained its Brand on the Motorcycle Market of Vietnam.ProblemsHonda's Brand Launching campaign and the company's strategies andinitiatives to Sustain its Brand on the Motorcycle Market of Vietnam. READ MORE

  6. 4. Push-pull’s factors influencing exchange student’s destination choice for study abroad : A case study of the students at JIBS

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Mai-Thuy-Tien Vo; Rafia Muntasira; Ming-ming Jiang; [2009]
    Keywords : push-pull factors; internationalisation; means-end chain; exchange students;

    Abstract : ‘Internationalisation of higher education’ is considered a significant issue in many countries.One effective way to achieve internationalisation is by having an exchange study program. Thisis something which has been promoted by universities all around the globe. READ MORE

  7. 5. The Art of Turning Relationships into Competitive Advantages : Managing direct customer relationships in China

    University essay from Högskolan i Kalmar/Handelshögskolan BBS; Högskolan i Kalmar/Handelshögskolan BBS; Högskolan i Kalmar/Handelshögskolan BBS

    Author : Anna Holmqvist; Michael Nørkjær; Björn Ullmark; [2009]
    Keywords : China; Competitive advantage; Customer relationship; Dako; Emerging country market;

    Abstract : Many firms are today established in China via intermediaries, such as distributors or agents. However this establishment is not valuable in a long-term perspective if the industry environment offers a possible higher return on investment by establishing on its own. READ MORE