Essays about: "international marketing case"
Showing result 1 - 5 of 118 essays containing the words international marketing case.
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1. Dubai - ett framgångsrecept eller dårskap?
University essay from SLU/Dept. of Urban and Rural DevelopmentAbstract : Det här examensarbetet är en fallstudie som beskriverstadsutvecklingen i staden Dubai i Förenade arabemiraten.Examensarbetet syftar till att svara på frågornaHur har Dubai stad utvecklats från och med oljansupptäckt fram till idag? och Hur ser den övergripandeplaneringen ut för Dubais framtida stadsutveckling?METOD;Vår fallstudie är en sammanvävd redogörelse av enlitteraturstudie och egna upplevelser från en studieresai Förenade arabemiraten. READ MORE
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2. Analysis of the Remote Access Market in North America
University essay from Blekinge Tekniska Högskola/Sektionen för Management (MAM)Abstract : How can a small European technology company make it to the giant North American market? This thesis deals with how a new entrant with disruptive technologies and products in the remote access automation market could enter and develop a business in North America where this market barely exists. To address this problem, we have analyzed if the Porter Five Force framework together with the Blue Ocean concept is a viable approach to evaluate a company’s competitive edge, and what strategy to apply for a company with disruptive products. READ MORE
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3. Moving the World to Islamic Banking. A STUDY OF ISLAMIC BANKING AS A FINANCIAL SYSTEM AND AN ANALYSIS OF HOW IT COULD BE TRANSFERRED TO THE SWEDISH MARKET
University essay from Göteborgs universitet/Företagsekonomiska institutionenAbstract : This thesis provides an explanation of Islamic banking and its concept by the use of a case study of Malaysia, a pioneer within Islamic finance. Furthermore it investigates the implementation of the Islamic banking system in a Western country, where Sweden has been chosen as an example. READ MORE
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4. Luxury brand’s expansion in China - Opportunities and possible strategies
University essay from Göteborgs universitet/Företagsekonomiska institutionenAbstract : Since the economic reform of China in 1978, the country has been under a process of industrialization and modernization. The average household income has risen, where the proportion of middle-class households, earning more than RMB 3 500 per month, has increased. READ MORE
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5. Social media in the festival industry - A case study of Göteborg International Film Festival's use of social media as a marketing tool
University essay from Göteborgs universitet/Företagsekonomiska institutionenAbstract : .... READ MORE

