Search for essays about: "international marketing case"

Showing result 1 - 5 of 101 essays containing the words international marketing case.

  2. 1. Nordic Air Freight Market Visions for Cargo Business Development from Airport Management view-point -Based on a case study of Swedish LFV Landvetter Airport and their industry network

    University essay from Göteborgs universitet/Graduate School

    Author : Satu Kettunen; Li Pengfei; [2010-06-23]
    Keywords : Nordic Air freight; Air cargo industry; Air freight Development; Aviation Industry; services; Airport Management; Airport Development; business development; Airport Marketing; Airport systems; market situation; competition; market forces; Competitive analysis; Strategy;

    Abstract : MSc in Logistics and Transport Management.... READ MORE

  4. 2. Interface between the Marketing and Sales and Product development departments : A case study

    University essay from Högskolan i Jönköping/JTH, Industriell organisation och produktion; Högskolan i Jönköping/IHH, Informatik

    Author : Paraskeva Spasova; Sebastian Wlazlak; [2010]
    Keywords : Marketing and Sales; Product Development; Interface; Integration; Information System; Internal Service Quality; Internal Customer Satisfaction;

    Abstract : Globalization creates for companies’ new opportunities for business development, as well as new challenges. One of the most prevailing challenges is the ability to create new products and services in accordance to diverse customer needs and requirements, as well as implementation of new technologies in future lines of products. READ MORE

  5. 3. INTERNATIONAL MARKETING STRATEGYOF INNOVATIVE COMPANIESFOR NEW MARKETS WITH CULTURAL DIFFERENCES : - Swedish Companies -

    University essay from Högskolan Halmstad/Sektionen för ekonomi och teknik (SET); Högskolan Halmstad/Sektionen för ekonomi och teknik (SET)

    Author : Mehyuk Kwon; Lluis Costa; [2010]
    Keywords : Culture; Innovative company; International strategic marketing;

    Abstract : Nowadays, companies should pay attention to improving competitive advantages such as innovation and internalization to get over the crisis. This paper shows the problems, in terms of ‘cultural differences’, which innovative and international companies could face during strategic marketing process in abroad. READ MORE

  6. 4. Roles of the overseas national tourism office : case study of Tourism Authority of Thailand in Stockholm

    University essay from Mittuniversitetet/Institutionen för samhällsvetenskap

    Author : Penpitcha Polachart; [2010]
    Keywords : National Tourism Office; NTO overseas office; Intra-organizational communication; Destination Marketing;

    Abstract : National tourism marketing is a competitive business; many countries try to attract foreign tourists to benefit the nations’ economy. Functions of national tourism marketing are the combination of business, politics, and psychology. READ MORE

  7. 5. Standardizing or adapting the marketing mix across culture : a study case: Agatha

    University essay from Högskolan Halmstad/Sektionen för ekonomi och teknik (SET); Högskolan Halmstad/Sektionen för ekonomi och teknik (SET)

    Author : Elise Meyer; Ingrid Bernier; [2010]
    Keywords : ;

    Abstract : Title:Standardizing or adapting the marketing mix across culture Authors:Ingrid Bernier and Elise Meyer Supervisor:Jean-Charles Languilaire Level:Bachelor Thesis in Business Administration, Marketing Key words:Culture, international marketing, marketing strategies, standardization and adaptation Purpose:Compare two strategies, standardization and adaptation, to show how companies manage cultural differences. Method:Our research method is a descriptive one. READ MORE