Essays about: "international marketing case"

Showing result 1 - 5 of 118 essays containing the words international marketing case.

  1. 1. Dubai - ett framgångsrecept eller dårskap?

    University essay from SLU/Dept. of Urban and Rural Development

    Author : Joanna Silvemark Junemar; Kristina Vikholm; [2012]
    Keywords : Dubai; ; Förenade arabemiraten; stadsutveckling; stadsplanering; stadsliv;

    Abstract : Det här examensarbetet är en fallstudie som beskriverstadsutvecklingen i staden Dubai i Förenade arabemiraten.Examensarbetet syftar till att svara på frågornaHur har Dubai stad utvecklats från och med oljansupptäckt fram till idag? och Hur ser den övergripandeplaneringen ut för Dubais framtida stadsutveckling?METOD;Vår fallstudie är en sammanvävd redogörelse av enlitteraturstudie och egna upplevelser från en studieresai Förenade arabemiraten. READ MORE

  3. 2. Analysis of the Remote Access Market in North America

    University essay from Blekinge Tekniska Högskola/Sektionen för Management (MAM)

    Author : Mikael Björk; Dominique Blanc; [2012]
    Keywords : företagsekonomi; business administration - marketing; business administration - international business; remote access; market analysis; five forces framework; blue ocean strategy; market;

    Abstract : How can a small European technology company make it to the giant North American market? This thesis deals with how a new entrant with disruptive technologies and products in the remote access automation market could enter and develop a business in North America where this market barely exists. To address this problem, we have analyzed if the Porter Five Force framework together with the Blue Ocean concept is a viable approach to evaluate a company’s competitive edge, and what strategy to apply for a company with disruptive products. READ MORE

  4. 3. Moving the World to Islamic Banking. A STUDY OF ISLAMIC BANKING AS A FINANCIAL SYSTEM AND AN ANALYSIS OF HOW IT COULD BE TRANSFERRED TO THE SWEDISH MARKET

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Linnéa Hallberg; Yasmine Åkermark Nettelbladt; [2011-08-30]
    Keywords : Islamic banking; conventional banking; finance; Malaysia; Sweden; marketing; international business;

    Abstract : This thesis provides an explanation of Islamic banking and its concept by the use of a case study of Malaysia, a pioneer within Islamic finance. Furthermore it investigates the implementation of the Islamic banking system in a Western country, where Sweden has been chosen as an example. READ MORE

  5. 4. Luxury brand’s expansion in China - Opportunities and possible strategies

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Xi-Er Dang; Jessica Wan; [2011-08-29]
    Keywords : Luxury industry; Luxury brands; China; Burberry;

    Abstract : Since the economic reform of China in 1978, the country has been under a process of industrialization and modernization. The average household income has risen, where the proportion of middle-class households, earning more than RMB 3 500 per month, has increased. READ MORE

  6. 5. Social media in the festival industry - A case study of Göteborg International Film Festival's use of social media as a marketing tool

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Diana Karic; Eric Rinman; [2011-08-11]
    Keywords : Social Media; Word of mouth; Relationship Marketing; Facebook; Twitter; Blogs; Göteborg International Film Festival;

    Abstract : .... READ MORE