Search for essays about: "international marketing case"

Showing result 6 - 10 of 101 essays containing the words international marketing case.

  2. 6. Is There More To Merchandise Than Making Money? : A comparative study of Scandinavian football clubs describing how they build Brand Equity through merchandise

    University essay from Linnéuniversitetet/Ekonomihögskolan, ELNU; Linnéuniversitetet/Ekonomihögskolan, ELNU

    Author : Rasmus Bergqvist; Alexander Falck; [2010]
    Keywords : Brand; Brand Association; Brand Awareness; Brand Equity; Brand Identity Prism; Culture; Merchandise; Perceived Quality; Personality; Physique; Relationship;

    Abstract : Authors: Alexander Falck, 86-05-24, Economic programRasmus Bergqvist, 84-11-08, Marketing programCourse: International Marketing Strategy, 4FE02E (AF) and 4FE00E (RB)Tutor: Anders PehrssonExaminer: Anders PehrssonTitle: Is There More to Merchandise Than Making Money? A comparative study of Scandinavian football clubs describing how they build Brand Equity through merchandise.Background and problem discussion: Merchandise is one part of the product that a football club offers. READ MORE

  4. 7. CRM Tool & Philosophy : The Clue to a Customer-Centric Organization

    University essay from Linnéuniversitetet/Ekonomihögskolan, ELNU; Linnéuniversitetet/Ekonomihögskolan, ELNU

    Author : Amanda Lindström; Karina Polyakova; [2010]
    Keywords : Customer-Centricity; Channel Management; Customer Value; Customer Relationship Management; Relationship Dependency; Loyalty; Profitability; Segmentation; Roadmap; Implementation; Success Measurement;

    Abstract : This thesis is focused on studying Customer Relationship Management (CRM) tool and philosophy implementation and how it develops a customer-centric view within organizations. Nowadays mutually advantageous customer relationship is the main asset of the contemporary businesses and CRM is the clue to creating this type of relationship. READ MORE

  5. 8. The Impact of National Identity and Culture on Customer Perception of Product Quality; The case of mobile phones in Sweden and Turkey

    University essay from Mälardalens högskola/Akademin för hållbar samhälls- och teknikutveckling; Mälardalens högskola/Akademin för hållbar samhälls- och teknikutveckling

    Author : Merve Ertekin; Burcak Aydin; [2010]
    Keywords : Culture; product quality perception;

    Abstract : AbstractDate: May 2010Program: International Marketing (Master’s Program)Authors:Merve Ertekin                                                                 Burcak Aydin                                                                  Tutor: Tobias EltebrandtTitle: The Impact of National Identity and Culture on Customer Perception ofProduct Quality; ‘The case of mobile phones in Sweden and Turkey’Problem Statement: How may culture affect the ‘product quality perception’ of consumers?Purpose: What differences can be observed in ‘product quality perception’ of mobile phones in Sweden and Turkey?Method: A quantitative research has been conducted by using both primary and secondary data. Primary data was gathered from distributing questionnaire to Swedish and Turkish university students and secondary data was collected from books, online resources and articles. READ MORE

  6. 9. International Expansion: A case study of how a state-owned enterprise expands internationally

    University essay from Handelshögskolan i Stockholm/Thesis in Marketing and Strategy

    Author : Marie Andersson; Sarah S-Latef; [2010]
    Keywords : State-owned enterprise; government-owned enterprise; internationalization; strategy;

    Abstract : The purpose of this single-case study is to investigate how state-owned enterprises internationalize. This is a perplexing phenomenon as state-owned enterprises face the constant threat of changing political opinions which makes long-term strategic planning difficult. READ MORE

  7. 10. Partnership or wholly owned subsidiary as an expansion methodwhen entering the international marketplace

    University essay from Luleå tekniska universitet/Industriell ekonomi och samhällsvetenskap/Industriell marknadsföring och e-handel

    Author : Filip Bäckström; Daniel Ulvefeldt; [2010]
    Keywords : International marketing; international expansion; small- andmedium sized enterprise; partnership; wholly owned subsidiary; mode of entry; software industry; international marketplace; marknadsföring; industriell marknadsföring och e-handel;

    Abstract : In today's global economy, most companies are, interested, if not forced, toexpand their business internationally. In addition, the internationalmarketplace has been more open to small and medium enterprises (SME), and not only to multi-national enterprises (MNE), which was the situation before. READ MORE