Essays about: "international marketing developing countries"

Showing result 1 - 5 of 16 essays containing the words international marketing developing countries.

  1. 1. A qualitative investigation of the role of dynamic capabilities in the Internationalization of born globals : A case study of SMEs in Liberia and Malawi

    University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Author : Oliver Nyekan; Banda Aaron R.; [2022]
    Keywords : Born Global; Dynamic Capability; Internationalization; Developing Countries; and Small Medium Enterprises;

    Abstract : Abstract Purpose: To investigate the role of dynamic capabilities in the Internationalization of born global firms from developing countries in Africa.  Design approach/Methods: The study employed a qualitative research method with a multiple case research design. Four born global firms from two developing countries in Africa were analyzed. READ MORE

  3. 2. The Differentiation of a Nation : The Swedish Nation Brand Management

    University essay from Uppsala universitet/Statsvetenskapliga institutionen

    Author : Adam Kinnwall; [2017]
    Keywords : International Relations; Communication; Marketing; Sweden; Public Diplomacy; Nation Branding; Corporate Branding; Nation Brand; Competitive Identity; Brand; Reputation; Brand Management; Swedish Institute;

    Abstract : This paper aims to highlight how the recent developments in international relations has created a environment with increased competition between countries for attention and assets and how these changes has promoted the increased use of public diplomacy  to reach out to new actors. The study will focus on the public diplomacy sub-discipline of nation branding. READ MORE

  4. 3. Exporting opportunities and challenges from Sweden to Iran. : -A multiple case study of Ericsson, Volvo, Scania and Electrolux.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Mortazavi Seyed Sina; [2016]
    Keywords : Export barriers; internal barriers of export; institutional barriers of export; knowledge and experience barriers of export; export modes.;

    Abstract : Today’s market place is more aggressively competitive than ever, large international companies are actively exporting goods to foreign countries in order to expand their market shares. The exporting process from developed countries to emerging markets such as developing countries is challenging than ever, as a result, scholars in international marketing and business have called for further research concerning this area. READ MORE

  5. 4. Automotive Fleet Sales Management

    University essay from Lunds universitet/Produktionsekonomi

    Author : Jakob Olsson; Gustav Westling; [2016]
    Keywords : Fleet sales; fleet cars; company cars; management; internal best practices; organizational learnings; business sales strategy; NFA; LeaseCo; automotive industry; trend analysis; future best practices; digitalization connectivity; omni-channel; WLTP; customer and vehicle data; online sales; direct sales; B2B; B2C; dealerships; CRM; business model disruption; Technology and Engineering;

    Abstract : Background The Master’s Thesis Case Study Company is a premium brand automotive OEM. In the Swedish fleet car (or company car) market, the company is lagging behind its main competitors in terms of market share a fact that is not true for several other European markets. READ MORE

  6. 5. Sustainable practices & marketing strategies for developing countries : A multiple case study of international firms operating on the Malaysian market

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Heidi von Jahf; Paulina Huhtilainen; [2015]
    Keywords : International Marketing Strategy; Sustainable Development; Millennium Development Goals; Sustainability Marketing Strategy; developing countries; Malaysia;

    Abstract : As the traditional role of corporate entities have been challenged by an increased number of demands from society, companies are no longer just legal factors intended to generate profits by supplying products or services. Instead, they are expected to play the role of responsible co-citizens of the community, taking social and environmental responsibility for the consequences of their actions. READ MORE