Search for essays about: "international marketing entry modes"

Showing result 1 - 5 of 8 essays containing the words international marketing entry modes.

  2. 1. Emerging Markets : a Case Study on Foreign Market Entry in Laos; MBA-thesis in marketing

    University essay from Högskolan i Gävle/Institutionen för ekonomi

    Author : Petter Lindh; [2009]
    Keywords : Market entry; foreign market entry; FME; market entry mode; entry mode; emerging market; developing country; Laos; Laotian; Lao; Lao PDR; sociocultural difference; forestry; forestry power equipment; chainsaw; commercial tree plantation; CTP; natural forest;

    Abstract : BackgroundThis thesis is conducted for Husqvarna AB with the aim to map the Laotian market for them in terms of market potential for forestry power equipment. In order to provide decision material for further action I was asked to give a description of the Laotian forestry sector; research potential harvesting volumes; analyze the competitive situation; describe the general business conditions in Laos; and provide some insight as to how Husqvarna can enter the Laotian market. READ MORE

  4. 2. The process of International Expansion of Firms

    University essay from Blekinge Tekniska Högskola/Sektionen för Management (MAM)

    Author : Imran Fazal; [2009]
    Keywords : företagsekonomi; business administration - international business; business administration - marketing; international expansion; flexibility value of exporting mode of entry; foreign entry modes; small scale and large scale firms;

    Abstract : A firm may enter into the foreign market by different modes. Firm could operate in the foreign country by physical appearance in the host country such as establishing factories and joint venture. In contrast, some mode could be expands in the foreign country while operate from home country such as exporting. READ MORE

  5. 3. External and internal factors influencing SMEs´ choice of foreign market entry mode: two case studies of Swedish companies

    University essay from Luleå tekniska universitet/Industriell ekonomi och samhällsvetenskap/Industrial marketing and e-commerce

    Author : Aman Haile-Mariam; [2008]
    Keywords : Entry modes; markets;

    Abstract : Improvement in communication, faster travel and lower tariff barriers as well as other drivers of globalization have made foreign markets more accessible to smaller companies and have provided more opportunities for SMEs to go international. A major decision in SMEs' internationalization is that of foreign market entry mode selection. READ MORE

  6. 4. The influence of internal and external factors on entry modes

    University essay from Luleå tekniska universitet/Industriell ekonomi och samhällsvetenskap/Industriell marknadsföring och e-handel

    Author : Anna Puljeva; Peter Widén; [2007]
    Keywords : Marketing; Marknadsföring; Entry mode; Entry modes; Internalfactors; External factors; Swedish SMEs; International marketing;

    Abstract : As internationalization and globalization increases in today's businesssociety, it becomes ever more important for individual business to keep upwith the development. The way a company ventures from their domestic marketto new geographical markets is of great importance for how well the companysucceeds with their overall business mission. READ MORE

  7. 5. Piggybacking as international entry mode for small service firms: the case of BossIT

    University essay from Luleå tekniska universitet/Industriell ekonomi och samhällsvetenskap/Industrial marketing and e-commerce

    Author : Tobias Simolin; Olov Renberg; [2005]
    Keywords : International marketing; small service firms; SME; piggybacking; indirect exporting; piggyback rider;

    Abstract : There is a process ongoing where domestic markets are merging into a large global market, and this clash creates a larger supply of products on the international marketplace. Firms have to be able to adapt to these new settings to stay competitive. Previous research has focused on how manufacturing firms and foremost large firms go international. READ MORE