Essays about: "international marketing environment for a company"

Showing result 1 - 5 of 29 essays containing the words international marketing environment for a company.

1. 1. Sustainability Marketing : Sustainability Marketing on the Chinese Market

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Aida Licina; Hannah Radtke; Charlotte Johansson; [2018]
   Keywords : Sustainability; Sustainability Marketing; Sustainability marketing mix; Sustainability in China; Swedish Companies;

   Abstract : It is argued that sustainability today has become a mega-trend, where the consumers are more aware of their surroundings and businesses impact on the environment than ever. Companies have come to be critically observed by societies, which has put more pressure on them to act in more sustainable ways as well as becoming more transparent with their operational and sustainability communication towards stakeholders. READ MORE

3. 2. Cultural Influence in Advertising : A Comparative Analysis of IKEA’s Video Advertising in Sweden and Japan

   University essay from Högskolan i Jönköping/HLK, Medie- och kommunikationsvetenskap

   Author : Annika Reitz; [2018]
   Keywords : Culture; Cross-cultural Research; Advertising; Marketing; Standardization; Adaptation; Hofstede;

   Abstract : International marketing activities have a great impact on the prosperity and competitiveness of multinational companies (Akgün, Keskin, & Ayar, 2014). That is why the design of marketing activities is especially important. Researchers claim for cultural sensitivity. READ MORE

4. 3. Building Trust in a Cross-Cultural Context: The National Investor in United Arab Emirates and Egypt

   University essay from Högskolan i Gävle/Företagsekonomi

   Author : Cherif Bouazzi; Suleiman Nadabo Lawal; [2018]
   Keywords : Trust; network; adaptation standardization; cross-cultural context; international marketing; financial services.;

   Abstract : Aim: The aim of the study is to examine trust development in international marketing of financial services marketing of the National Investor (TNI) in UAE and Egypt. To achieve this, the researchers adapted Fregidou_Malama and Hyder (2015) framework of international services marketing that explains cultural influences on Adaptation/Standardization, network and trust formation in international services marketing. READ MORE

5. 4. Hidden Power: Content Marketing as a part of global business strategies of Westen companies in the Russian environment

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Rustam Khudododov; Alexandra Kim; [2017]
   Keywords : Content marketing strategy; content marketing; content marketing steps; content marketing pyramid; consumer orientation; consumer features; consumer behavioural model; Western companies; Russian environment.;

   Abstract : International companies face many challenges when operating in foreign country markets, as a new environment could be absolutely opposite to the one of the home market, which the companies are used to. One of the biggest issues for a company in the foreign market is to understand how to market its product and make it more appealing to the audience. READ MORE

6. 5. Automotive Fleet Sales Management

   University essay from Lunds universitet/Produktionsekonomi

   Author : Jakob Olsson; Gustav Westling; [2016]
   Keywords : Fleet sales; fleet cars; company cars; management; internal best practices; organizational learnings; business sales strategy; NFA; LeaseCo; automotive industry; trend analysis; future best practices; digitalization connectivity; omni-channel; WLTP; customer and vehicle data; online sales; direct sales; B2B; B2C; dealerships; CRM; business model disruption; Technology and Engineering;

   Abstract : Background The Master’s Thesis Case Study Company is a premium brand automotive OEM. In the Swedish fleet car (or company car) market, the company is lagging behind its main competitors in terms of market share a fact that is not true for several other European markets. READ MORE