Essays about: "international marketing strategy , thesis"

Showing result 1 - 5 of 71 essays containing the words international marketing strategy , thesis.

  1. 1. Cultural awareness for competitiveness in the global market  IKEA’s Japan adventures as case study

    University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

    Author : Yulia Lindholm; [2022]
    Keywords : Culture; Culture awareness; Globalization; Marketing Mix; Adaptation; Standardisation; Case Study;

    Abstract : In internationalisation, entering new markets is a challenging and risky process.  There are various factors to consider when planning a strategic approach to meet the demand and preferences of customers in a foreign market. To meet this challenge, knowledge of the new market plays a major role in the outcome of internationalization. READ MORE

  3. 2. Capturing the Digital Era: Utilizing Digital Technologies to Strengthen Marketing and Communication -A multiple case study of eight Swedish international industrial organizations

    University essay from Göteborgs universitet/Graduate School

    Author : Carl Eklund; Tobias Brandt; [2021-06-28]
    Keywords : ;

    Abstract : Recent technological developments during the 21st century has enabled organizations to meet its customers in new ways, giving birth to the concept of digital marketing and communication. Digital marketing and communication activities have for a long period of time been a central part of B2C-organizations marketing strategy. READ MORE

  4. 3. Sustainable apparel marketing and consumption : An analysis of Patagonia’s Worn Wear video marketing campaign

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Artem Syniuk; [2021]
    Keywords : Sustainable marketing; fashion; apparel industry; semiotics; documentary video; Patagonia inc.;

    Abstract : Background: The modern world struggles with an environmental crisis and many industry sectors could be considered as non-sustainable. The fashion industry is poorly performing both in ecological and social sustainability due to mass production and apparel waste caused by fast changing fashion. READ MORE

  5. 4. Internationalization: A Look Into How Content Creation is Able to Create Brand Awareness When Entering New International Markets

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Elias Killander; Anton Ehn; Joshua Steinlechner; [2020]
    Keywords : B2B; Market Entry Strategy; Digital Content Marketing; International Companies; Relational Market Entry Strategy; Digital Market Entry Strategy; Brand Awareness;

    Abstract : A large number of changes in the world of business has led to increased attention directed towards business-to-business (B2B) branding. Companies have gradually shifted their marketing efforts to the Internet and social media in order to create brand awareness when entering new international markets. READ MORE

  6. 5. Daylighting and Electric Lighting Integration in the Retail Sector

    University essay from Lunds universitet/Avdelningen för Energi och byggnadsdesign; Lunds universitet/Institutionen för arkitektur och byggd miljö

    Author : Rafael Campama Pizarro; [2019]
    Keywords : daylighting; electric lighting; lighting controls; integration; human centric lighting; circadian potential; melanopic lux; non-visual effects; energy saving; retail; case study; IEA-SHC; furniture store; shopping experience.; Arts and Architecture; Earth and Environmental Sciences;

    Abstract : The retail sector represents 11% of the GDP and employs 15% of the workforce in the European Union. To tackle growth of e-commerce, physical retail stores need to be reviewed; both to decrease operating costs, increase productivity and to make the shopping experience more appealing. READ MORE