Essays about: "international marketing"

Showing result 1 - 5 of 324 essays containing the words international marketing.

  1. 1. ‘Surfing on the wave of Digitalisation’ - Digital technology facilitating an SME’s internationalisation process in the Fashion Industry - A single case study of Trendy AB -

    University essay from Göteborgs universitet/Graduate School

    Author : Emelie Karlsson; Sofia Rundcrantz; [2017-07-27]
    Keywords : Digitalisation; SMEs internationalisation; Fashion industry; Supply chain; Unplanned internationalisation; Digital tools; Digital marketing channels; E-Ecommerce;

    Abstract : MSc in International Business and Trade.... READ MORE

  2. 2. The important part is that we have established a relationship, then we can conduct business : Cultural conflicts and dilemmas in international business

    University essay from Högskolan Kristianstad/Sektionen för hälsa och samhälle; Högskolan Kristianstad/Sektionen för hälsa och samhälle

    Author : Lucas Christensson; Oskar Svensson; [2017]
    Keywords : Key account management; Relationship Marketing; Cultural conflicts; Cultural dilemmas; Crosscultural communication;

    Abstract : Recent literature state that the relationship between buyers and sellers has gained more and more importance in business-to-business segments. The distribution of products may even end up in the shadow of these important relationships. READ MORE

  3. 3. Exploring the link between social media and graduate entrepreneurship : A study on social media’s influence on last-year undergraduate students’ self-efficacy with regards to their entrepreneurial intentions

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Krasimira Stoyanova; [2017]
    Keywords : social media; graduate entrepreneurship; self-efficacy; entrepreneurial intentions;

    Abstract : This paper’s objective is to examine the social media influence on students’ self-efficacy with regards to their entrepreneurial intentions. This thesis explores a topic which has received little to no attention at all, and the investigation sheds light on social media in an aspect different from marketing. READ MORE

  4. 4. Book review: Tools and concepts for strategic decision making on Market Intelligence

    University essay from Högskolan i Halmstad/Centre for International Marketing and Entrepreneurship Research (CIMER); Högskolan i Halmstad/Centre for International Marketing and Entrepreneurship Research (CIMER)

    Author : Sofia Bohlin; Eini Inha; [2017]
    Keywords : ;

    Abstract : .... READ MORE

  5. 5. Book review: The Essence of Private and Public Intelligence

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap; Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Thanh Huong Le; Malin Karlsson; [2017]
    Keywords : ;

    Abstract : Purpose: This paper presents a critical book review of “Introduction to Private and Public Intelligence: The Swedish School of Competitive Intelligence” by Søilen (2005). The purpose of the book is to gather ideas and concepts about the subject of private- and public intelligence for students to use in an introductory course. READ MORE