Essays about: "international marketing"

Showing result 1 - 5 of 325 essays containing the words international marketing.

  1. 1. ‘Surfing on the wave of Digitalisation’ - Digital technology facilitating an SME’s internationalisation process in the Fashion Industry - A single case study of Trendy AB -

    University essay from Göteborgs universitet/Graduate School

    Author : Emelie Karlsson; Sofia Rundcrantz; [2017-07-27]
    Keywords : Digitalisation; SMEs internationalisation; Fashion industry; Supply chain; Unplanned internationalisation; Digital tools; Digital marketing channels; E-Ecommerce;

    Abstract : MSc in International Business and Trade.... READ MORE

  2. 2. The important part is that we have established a relationship, then we can conduct business : Cultural conflicts and dilemmas in international business

    University essay from Högskolan Kristianstad/Sektionen för hälsa och samhälle; Högskolan Kristianstad/Sektionen för hälsa och samhälle

    Author : Lucas Christensson; Oskar Svensson; [2017]
    Keywords : Key account management; Relationship Marketing; Cultural conflicts; Cultural dilemmas; Crosscultural communication;

    Abstract : Recent literature state that the relationship between buyers and sellers has gained more and more importance in business-to-business segments. The distribution of products may even end up in the shadow of these important relationships. READ MORE

  3. 3. Ökad djurvälfärd i Europa, ett konkurrenshot mot svensk grisproduktion?

    University essay from SLU/Department of Biosystems and Technology (from 130101)

    Author : Oscar Hilmér; Cecilia Klasson; [2017]
    Keywords : svensk grisproduktion; välfärdskoncept; djurskyddslagen; svenskt kött; knorr; fixering; halm;

    Abstract : Sedan vi började studera på SLU har vi fått upp ögonen för den internationella konkurrensen för svensk grisproduktion. Syftet med denna studie är att kartlägga om det finns koncept på den europeiska marknaden som kan konkurrera med svenska produkter. READ MORE

  4. 4. Exploring the link between social media and graduate entrepreneurship : A study on social media’s influence on last-year undergraduate students’ self-efficacy with regards to their entrepreneurial intentions

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Krasimira Stoyanova; [2017]
    Keywords : social media; graduate entrepreneurship; self-efficacy; entrepreneurial intentions;

    Abstract : This paper’s objective is to examine the social media influence on students’ self-efficacy with regards to their entrepreneurial intentions. This thesis explores a topic which has received little to no attention at all, and the investigation sheds light on social media in an aspect different from marketing. READ MORE

  5. 5. Book review: Tools and concepts for strategic decision making on Market Intelligence

    University essay from Högskolan i Halmstad/Centre for International Marketing and Entrepreneurship Research (CIMER); Högskolan i Halmstad/Centre for International Marketing and Entrepreneurship Research (CIMER)

    Author : Sofia Bohlin; Eini Inha; [2017]
    Keywords : ;

    Abstract : .... READ MORE