Essays about: "international new ventures"

Showing result 1 - 5 of 39 essays containing the words international new ventures.

1. 1. The Impact of Generation-Z on International Branding Strategy: An Analysis of Startup Fashion Brands : What are the possible challenges and advantages faced by startup fashion brands in adapting to the Gen-Z effect in their international branding strategies?

   University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Author : Kristjana Zaka; Masood Muqdad Sami Al Juboori; [2023]
   Keywords : Generation Z; International Branding Strategy; Branding; Small Fashion Brands; Startups; New Ventures; Consumer Behavior; Qualitative Research.;

   Abstract : This study explores the profound impact of Generation Z (Gen Z) on the international branding strategies employed by small fashion brand startups. As digital natives born between the mid-1990s and early 2010s, Gen Z represents a dynamic force that challenges traditional marketing approaches. READ MORE

3. 2. Designing Business Models of Tomorrow : Exploring the Expansion of Cleantech-as-a-Service through an Agile approach

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Sofia Gudmundsson; Anaïs Lachini; [2021]
   Keywords : Digital Entrepreneurship DE ; Digital Business Model DBM ; Born Digitals BDs ; Digital Sustainability; Sustainable Software; Dynamic Capabilities; Agility; Agile internationalization; Cleantech; Ecosystems;

   Abstract : Background: Three mega trends are profoundly changing today’s market dynamics; climate change, digitalization, and globalization. The increasing interconnectivity and omnipresence of digital technologies are blurring the boundaries of the physical and virtual reality, implying a shift in how digital companies create value and internationalize. READ MORE

4. 3. ‘Expatpreneurship’ in emerging economies - A case study about the emergence and venture process of expat-preneurs in Rwanda

   University essay from Göteborgs universitet/Graduate School

   Author : Daniel Shijaku; [2020-10-12]
   Keywords : Collaborative Entrepreneurship; Emerging Economies; Expat-preneurship; Institutional Entrepreneurship; Internationalization Knowledge; International New Ventures; Start-up Liabilities;

   Abstract : What does it take to venture into emerging economies and build a company in a cultural distinct setting? This paper shines more light into the phenomenon of expat-preneurs and thereby delineates between two phases in the venture process: Opportunity identification and opportunity development. It has been found in alignment with the literature that a global mindset, prior entrepreneurial experience, personal and professional networks, and institutional bridging are conducive to opportunity identification and development of expat-preneurs. READ MORE

5. 4. The rapid internationalization process of mobile application startups

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Amed Nadim; Shahbulat Miserbiev; [2019]
   Keywords : Internationalization Strategies; Mobile live-quiz trivia applications; Uppsala model of internationalization; Born-Global Firms; International New Ventures;

   Abstract : Internationalizing has always been a vital part for businesses that seek to explore new markets. As the internet has developed into a massive high speed information portal it has made internationalizing much more easier today than a decade ago. READ MORE

6. 5. The Effect of Organizational Cultural Differences on International Joint Ventures – A Case Study

   University essay from Göteborgs universitet/Graduate School

   Author : Michael Bader; Pontus Stomberg; [2018-07-06]
   Keywords : corporate entrepreneurship; external venturing; joint venture; international joint venture; organizational culture;

   Abstract : Background and problem The distinctive search after competitive advantage and new opportunities are fundamental characteristics of an entrepreneurial firm. The number of entrepreneurial corporations seeking competitive advantage through external corporate venturing, namely joint ventures (JVs), has increased drastically in the past few decades. READ MORE