Essays about: "international product strategy"

Showing result 1 - 5 of 87 essays containing the words international product strategy.

  1. 1. Beyond Borders: The Ability of FMCG Companies Leveraging their Internal Capabilities Internationally

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Olli Autere; Jacob Sandnes; [2023]
    Keywords : Internationalization; Internal capabilities; go-to-market strategy; External factors; product success; Business and Economics;

    Abstract : The advent of globalization has emphasized the importance of effective internationalization strategies for Fast-Moving Consumer Goods (FMCG) companies. This research seeks to explore the internal capabilities of FMCG firms, examining how they can be refined, developed, and utilized for more effective internationalization. READ MORE

  3. 2. Test Strategy for New Product Development : Specific actions to enhance overall test strategy at ABB Robotics

    University essay from KTH/Produktionsutveckling

    Author : Ashraf Valizada; Davide Lorenzo Astolfi; [2023]
    Keywords : Test strategy; new product development test processes; test organization; advanced testing tools; robotics;

    Abstract : Testing is a crucial process for organizations to identify any defects, ensure high-quality standards, enhance customer experience, mitigate risks, and comply with regulations. With proactive identification and resolution of problems, efficient testing saves time, money, and effort, ultimately contributing to the organization's overall success. READ MORE

  4. 3. Logistics Structures for Global Retail Expansion : A case study of a fast-growing Swedish Fashion Company with International Presence

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Alex Kaspo; [2023]
    Keywords : Master Thesis; Supply Chain; Strategy; Supplier; Logistics; Retail; Growth; International; Consolidation Hubs; Warehouse;

    Abstract : This qualitative research explores what logistics structures a growing retail company can employ to support its international expansion with a focus on high customer satisfaction levels. It delves into the logistics configurations for reaching efficiency in inbound logistics, especially meeting the complexities of growing volumes and extensive supplier networks. READ MORE

  5. 4. Opportunity framing - Critical junctures and tough choices in the MedTech industry in Sweden

    University essay from Lunds universitet/Produktionsekonomi

    Author : Axel Åkeson; [2022]
    Keywords : Critical junctures; Financing; Innovation; MedTech; Start-up; Technology strategies; University spinout. ; Technology and Engineering;

    Abstract : Background: In today’s competitive market, renewal through innovation is of utmost importance to stay relevant. Creating a start-up is associated with great uncertainty and doing so within the heavily regulated MedTech industry, puts even higher demands on a start-up. READ MORE

  6. 5. Challenges faced by Chinese Brands in Internationalisation – Taking ‘Anta’ as an Example.

    University essay from

    Author : Fu Luomanni; Yang Liying; Wu Lisuichao; [2022]
    Keywords : Brand Internationalisation; Internationalisation; Anta company; Sportswear; China; MNEs; MNCs.;

    Abstract : Background: Since the Go Global policy in 1999, Chinese firms have been growing and expanding exponentially in the global market. The internationalisation of Chinese firms has attracted not only business partners, policy makers but also researchers with their unconventional process and method. READ MORE