Essays about: "internationalization case study"

Showing result 1 - 5 of 334 essays containing the words internationalization case study.

1. 1. Utilization of digital technologies in internationalization processes. A case study of high-tech SMEs in Sweden

   University essay from Göteborgs universitet/Företagsekonomiska institutionen

   Author : Jakob Funck; Marcus Schöneman; [2024-02-13]
   Keywords : Digitalization; Internationalization; SME;

   Abstract : This thesis explores the role of digitalization in the internationalization process of Swedish Small and Medium-sized Enterprises (SMEs). In today's global economy, digitalization has become increasingly important for firms to remain competitive. READ MORE

3. 2. AI and cloud computing are changing the way international companies operate - or do they, quite yet? A single case study on how digital tools within a digital company’s value chain has affected its internationalization process

   University essay from Göteborgs universitet/Graduate School

   Author : Kajsa Pålsson; Miriel Sissonen; [2023-07-19]
   Keywords : digitalization; artificial intelligence; cloud computing; digital value chain; internationalization; ICT industry;

   Abstract : Artificial Intelligence and cloud computing services are increasing in popularity among international companies within the ICT industry. Research shows that in order to maintain competitive advantages, companies need to keep up with technological development and implement digital tools in their value chains. READ MORE

4. 3. Breaking out of Boundaries: A multiple case-study examining the role of entrepreneurship for the internationalization of small skincare born global firms

   University essay from Göteborgs universitet/Graduate School

   Author : Celina Hua; Mimmy Ly; [2023-07-18]
   Keywords : Born Global; Internationalization; Entrepreneurial Capabilities; Effectual Logic; Human Capital; Networking Capabilities; Serendipity;

   Abstract : As the beauty and skincare market continues to grow globally, there is also a growing trend of early and rapid internationalization among skincare brands that are looking to capitalize on the global market. While this constitutes a great opportunity for companies, internationalization can be difficult for young and small firms, in particular, to effectively navigate. READ MORE

5. 4. The Role of Branding Strategy During Internationalization: Insights From A Multiple Case Study

   University essay from Göteborgs universitet/Företagsekonomiska institutionen

   Author : Aliaa Abbas; Asma Mohamoud; [2023-06-28]
   Keywords : Brand awareness; Brand recognition; Brand recall; Brand equity; Brand identity; Brand association; Top-Of-Mind; Internationalization; See-Think-Do;

   Abstract : Internationalization is a key growth strategy for companies, with branding playing a crucial role in differentiation and global recognition. Multiple studies have highlighted the importance of brand strategies in internationalization and their influence on consumer choice and behavior. READ MORE

6. 5. Nordic Banks’ Internationalization Process and Their Effectiveness in the Digital World

   University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Author : Alexis Baray; Jacob Levander; Caroline Westerberg; [2023]
   Keywords : Internationalization; Banks; Entry modes; Digitalization; Effectiveness; Fintech; Assessment;

   Abstract : In the last couple of decades internationalization of firms has increased all over the world, and banks are not an exception. Different factors are impacting the decision of entering a new market and digitalization is certainly one of the main factors contributing to the internationalization process. READ MORE