Essays about: "internationalization in german"

Showing result 1 - 5 of 13 essays containing the words internationalization in german.

  1. 1. Going green across borders : A study on the impact of green marketing on the internationalization of SMEs

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Raphael Brunner; Soraya Norouzi; [2021]
    Keywords : Green Marketing; Green Marketing Matrix; internationalization; SME; competitive advantage;

    Abstract : In recent years, the aspects of sustainability and environmental friendliness have taken on an increasingly large role in our society and due to climate change and scarcity of resources, green technologies are growing. As the consequence, this ongoing trend has affected the business environment. READ MORE

  3. 2. Data assets in digital firms and ICTs : How data strategy shapes the process of internationalization

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Marc Behse; [2021]
    Keywords : Internationalization theory; big data; data value; digital firms; ICTs;

    Abstract : Digitalized companies are adding complexity to the theory of internationalization. In order to gain momentum in a foreign market, knowledge about specific regional aspects and customers’ behavior is crucial. In a modern business environment, data supports decisions, enhances performance, and contributes to innovative business models. READ MORE

  4. 3. Coordination and how it unfolds in a global corporation: Practical evidence for the case of a German long-haul distance mobility provider

    University essay from Göteborgs universitet/Graduate School

    Author : Robin Olsson; [2018-07-03]
    Keywords : Coordination; Mechanisms; Independency; Internationalization; HQ-Subsidiary relationship;

    Abstract : The topic of coordination within global organizations has gained substantial research attention over the past two decades. In this context, this paper specifically studies the coordination of the headquarter (HQ) with geographically distant subsidiaries based on a practical case study of a quickly growing multinational corporation within the long-haul distance mobility industry. READ MORE

  5. 4. Foreign Market Entry Strategies: A Study of Born Global B2B SME’s

    University essay from KTH/Industriell Marknadsföring och Entreprenörskap

    Author : Marc Astbury; Marius Lux; [2017]
    Keywords : Born Global; fitness industry; German market; market entry strategy and small and medium enterprise;

    Abstract : The global market place is becoming ever more accessible. Internet and communication technologies are opening up new opportunities for firms of all configurations. Based on that, this research will focus on Born Global business-to-business (B2B small, medium enterprises (SME) entering in the German market. READ MORE

  6. 5. So Far, Yet So Close. : An Examination of the Impact of Psychic Distance on Online Purchasing Behaviors of Consumers from five Countries

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Martina Dietrich; Audrey Fletcher; [2017]
    Keywords : Psychic Distance; E-Commerce; Consumer Ethnocentrism; Online Retail; Consumer Nationality; Country of Origin; Country Development;

    Abstract : The phenomenon of psychic distance has been thoroughly researched regarding its influence on the internationalization patterns of firms into foreign markets. Psychic distance has been determined by a plethora of existing literature as an inhibitor to trade; however, much of this research only takes on the perspective of the firm. READ MORE