Essays about: "internationalization of ikea"

Showing result 1 - 5 of 9 essays containing the words internationalization of ikea.

  1. 1. Cultural awareness for competitiveness in the global market  IKEA’s Japan adventures as case study

    University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

    Author : Yulia Lindholm; [2022]
    Keywords : Culture; Culture awareness; Globalization; Marketing Mix; Adaptation; Standardisation; Case Study;

    Abstract : In internationalisation, entering new markets is a challenging and risky process.  There are various factors to consider when planning a strategic approach to meet the demand and preferences of customers in a foreign market. To meet this challenge, knowledge of the new market plays a major role in the outcome of internationalization. READ MORE

  3. 2. Internationalization Challenges for Retail Firms in Emerging Asian Markets : A case study of IKEA

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Asif Khan; Ahmed Ali Shafiq; [2021]
    Keywords : Internationalization process; Internationalization theories; Uppsala model; Transaction cost theory; Network model; Eclectic model; Retail firms; emerging Asian markets; China; India; Challenges; Culture; Competition; Infrastructure; Technology; Psychic distance; Network relationship; IKEA.;

    Abstract : There has been prior research on the internationalization process of retail firms. However, most of the research has investigated the developed countries' markets. There has been little research on the internationalization process of retail firms, especially in the emerging Asian markets. READ MORE

  4. 3. Repatriation-returning home and adjusting : A qualitative study of the repatriation process in three Swedish multinational corporations

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Saraj Farhana; Nedda Al-ammar; [2019]
    Keywords : Repatriation; expatriation; MNC; Multinational Corporation; pre-return repatriation; post-return repatriation; International Human Resource Management; IHRM; Internationalization.;

    Abstract : In order to stay competitive in the market, multinational corporations (MNC) need to expand their businesses in the international market. Sending employees to work abroad is a great way of expanding. READ MORE

  5. 4. The Swedish path to retail expansion : a multiple case study of swedish retailers

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Bianca Bernhardsson; Max Klamkin; Albin Lindsjö; [2019]
    Keywords : International market selection; Internationalization; Globalization; Corruption; Risk; Entry Modes;

    Abstract : The purpose of this thesis is to study Swedish retailers in order to find out which factors are the most crucial and influencing when it comes to international market selection. We as authors could find studies about international market selection, but not a single one regarding why Swedish MNEs choose to enter certain markets. READ MORE

  6. 5. Entering the Japanese Market : Similarities and Differences between two Swedish firms

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Robin Moritz; Zaid Jirges; [2018]
    Keywords : Network; relationships; internationalization; Japan; foreign market entry; Blankenburg; IKEA; Haglöfs; FME;

    Abstract : In this thesis we investigated the differences and similarities between a big and a small Swedish firms’ market entry process into Japan. This was done by studying the two chosen companies, IKEA and Haglöfs respectively. We conducted our research using a case study collecting data from primary and secondary sources. READ MORE