Essays about: "internationalization strategy"
Showing result 1 - 5 of 161 essays containing the words internationalization strategy.
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1. The Role of Branding Strategy During Internationalization: Insights From A Multiple Case Study
University essay from Göteborgs universitet/Företagsekonomiska institutionenAbstract : Internationalization is a key growth strategy for companies, with branding playing a crucial role in differentiation and global recognition. Multiple studies have highlighted the importance of brand strategies in internationalization and their influence on consumer choice and behavior. READ MORE
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2. International Expansion of ‘Born Digital’ firms “How is the internationalization strategy of ‘Born Digital firms’ influenced by knowledge acquisition and the International orientation of Entrepreneurs?”
University essay from Göteborgs universitet/Företagsekonomiska institutionenAbstract : This thesis addresses the area of ‘Born Digital Firms’ and their internationalization.Recognizing that these firms are able to expand internationally shortly after inception, or by default, there has been some recognition of an absence of a conceptualized framework explaining how ‘Born Digital Firms’ internationalization strategy is impacted by concepts presented in conventional frameworks such as knowledge acquisition and the International orientation of the entrepreneur. READ MORE
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3. Beyond Borders: The Ability of FMCG Companies Leveraging their Internal Capabilities Internationally
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : The advent of globalization has emphasized the importance of effective internationalization strategies for Fast-Moving Consumer Goods (FMCG) companies. This research seeks to explore the internal capabilities of FMCG firms, examining how they can be refined, developed, and utilized for more effective internationalization. READ MORE
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4. Africa’s Readiness to Welcome Foreign Businesses : A study of Multinational Corporations (MNC) market selection and choice of entry into Emerging Frontier Markets in Africa (EFMA)
University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)Abstract : The internationalization strategies of multinational corporations (MNCs) in emerging frontier markets in Africa (EFMA) have become a subject of growing interest due to the region's dynamic economic landscape and untapped potential. This study aims to identify the factors affecting MNCs' market selection and mode of entry into EFMA. READ MORE
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5. Implementation of Export Business Strategy for Internationalization Entrepreneurial Startups to achieve Competitive Advantage in an Emerging Economy. : Evidence from Sri Lankan SMEs Textile and Tea Industry.
University essay from Linnéuniversitetet/Institutionen för management (MAN)Abstract : This research study concerns entrepreneurial startups that converted into internationalization by implementing an export business strategy. MASApparel and Dilma Tea companies in Sri Lanka, two leading companies, were selected to illustrate the export strategy for business expansion in foreign markets. READ MORE