Essays about: "internationalization"

Showing result 6 - 10 of 633 essays containing the word internationalization.

  1. 6. The Role of Branding Strategy During Internationalization: Insights From A Multiple Case Study

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Aliaa Abbas; Asma Mohamoud; [2023-06-28]
    Keywords : Brand awareness; Brand recognition; Brand recall; Brand equity; Brand identity; Brand association; Top-Of-Mind; Internationalization; See-Think-Do;

    Abstract : Internationalization is a key growth strategy for companies, with branding playing a crucial role in differentiation and global recognition. Multiple studies have highlighted the importance of brand strategies in internationalization and their influence on consumer choice and behavior. READ MORE

  3. 7. International Expansion of ‘Born Digital’ firms “How is the internationalization strategy of ‘Born Digital firms’ influenced by knowledge acquisition and the International orientation of Entrepreneurs?”

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Isabelle Frisinger; Kristelle Schepens; [2023-06-28]
    Keywords : ;

    Abstract : This thesis addresses the area of ‘Born Digital Firms’ and their internationalization.Recognizing that these firms are able to expand internationally shortly after inception, or by default, there has been some recognition of an absence of a conceptualized framework explaining how ‘Born Digital Firms’ internationalization strategy is impacted by concepts presented in conventional frameworks such as knowledge acquisition and the International orientation of the entrepreneur. READ MORE

  4. 8. The COVID-19 Pandemic’s Influence on Born-digitals’ Internationalization and Performance

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Natasha Jamali; Hoda Kasem; [2023-06-28]
    Keywords : ;

    Abstract : In this qualitative research, the purpose is to explore the influence of the COVID-19 pandemic on born-digital firms’ international expansions and performance. This is to fill in the gap in research where many other industries have been examined in relation to the pandemic but not the born-digital firms. READ MORE

  5. 9. Nordic Banks’ Internationalization Process and Their Effectiveness in the Digital World

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Alexis Baray; Jacob Levander; Caroline Westerberg; [2023]
    Keywords : Internationalization; Banks; Entry modes; Digitalization; Effectiveness; Fintech; Assessment;

    Abstract : In the last couple of decades internationalization of firms has increased all over the world, and banks are not an exception. Different factors are impacting the decision of entering a new market and digitalization is certainly one of the main factors contributing to the internationalization process. READ MORE

  6. 10. The Role of Digital Social Media Marketing in Internationalization of Swedish Apparel SMEs

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Author : Muhammad Wasiq; [2023]
    Keywords : ;

    Abstract : .... READ MORE