Essays about: "internet Marketing mix"

Showing result 1 - 5 of 14 essays containing the words internet Marketing mix.

  1. 1. The effect of eWOM components on brand attitude and purchase intention : A cross country study between Germany and Sweden

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle; Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Tabea Baur; Björn Nyström; [2017]
    Keywords : Components of eWOM; Brand Attitude; Purchase Intention; Culture; Channels; Information Type; Length; Valence; Inorganic eWOM; Perception;

    Abstract : In today ́s technical environment people are surrounded by information. The revolution of the Internet provides consumers with different channels where product information can be found and consumed. READ MORE

  2. 2. When integrated Marketing Communication Leads to Brand Avoidance : A qualitative study on why consumers actively avoid certain brands because of their marketing communication efforts

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan; Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Rodillas Rebecca; Bjärkvik Hanna; [2017]
    Keywords : Advertising; Anti-Consumption; Brand; Brand Avoidance Integrated Marketing Communication.;

    Abstract : Background - Supply is nowadays higher than the demand, making it possible for consumers to pick, choose and purchase brands that responds to their individual identity. Due to the numerous offerings available, consumers have started to become resistant and they are now withstanding the influence of brands marketing activities. READ MORE

  3. 3. Organizational Buying Behavior of Biotech-Oriented Academic Institutions : A Case Study of Sartorius Stedim Biotech

    University essay from KTH/Industriell marknadsföring

    Author : LEA CHARLOTTE WARNECKE; [2015]
    Keywords : ;

    Abstract : Lately the pharmaceutical industry is confronted with newly emerging needs which puts firms under a high cost pressure. As a result pharmaceutical equipment provider such as Sartorius Stedim Biotech (SSB) are affected by that in a similar way trying to deliver products and services that promise best value for money. READ MORE

  4. 4. Embracing Twitter : Marketing the Public Library on Social Media

    University essay from Uppsala universitet/Institutionen för ABM

    Author : Gözde Düzer; [2013]
    Keywords : Marketing; Social media; Library; Library users; Marknadsföring; Sociala medier; Bibliotek; Biblioteksanvändare;

    Abstract : The aim of this master's thesis is to study public libraries' marketing on the social media site Twitter. To achieve this goal, the Twitter accounts of four Swedish public libraries were studied for several months. The four libraries that were studied consist of Stockholm library, Lidingö library, Malmö library, and Gothenburg library. READ MORE

  5. 5. Online vs. Traditional Travel Agency: What influence travel consumers choices?

    University essay from Lunds universitet/Institutionen för service management och tjänstevetenskap

    Author : Teresia Rajala; Xianyun Gao; [2013]
    Keywords : travel agency; traditonal travel agency; online travel agency; marketing stimuli; marketing mix; Social Sciences;

    Abstract : The tourism industry is constantly growing. It has provided millions of people worldwide with jobs and careers opportunities and it has been shown in many studies that people travel much more these days than ever before (Doswell, 1997, p. 4-5). READ MORE