Essays about: "internet PR"
Showing result 1 - 5 of 11 essays containing the words internet PR.
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1. Credit Card Fraud Detection by Nearest Neighbor Algorithms
University essay from Göteborgs universitet/Institutionen för matematiska vetenskaperAbstract : As the usage of internet banking and online purchases have increased dramatically in today’s world, the risk of fraudulent activities and the number of fraud cases are increasing day by day. The most frequent type of bank fraud in recent years is credit card fraud which leads to huge financial losses on a global level. READ MORE
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2. Global anti-corporate activists and their communication strategies: an analysis of the use of rhetoric to engage with publics
University essay from Lunds universitet/Institutionen för strategisk kommunikationAbstract : This thesis examines the rhetoric used on three anti corporate activist groups to draw visitors’ attention to their causes and support them and get them engaged and involved in their campaigns. In particular, global anti corporate activism is examined in this thesis, as an interesting yet not so much explored topic of research. READ MORE
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3. Champions master their own success
University essay from Lunds universitet/Institutionen för strategisk kommunikationAbstract : As the Internet and various social media platforms become key mechanisms in people’s lives additional stages for self-construction and self-presentation have become accessible. In a competitive job market with a range of possibilities to be heard and seen, people are advised to stick their necks out to gain employment. READ MORE
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4. Trust and Word of Mouse : Your secret weapons towards customer loyalty on the web
University essay from Högskolan i Borås/Institutionen TextilhögskolanAbstract : With the explosion of social media platforms in the interactive digital media realm and companies increased comprehension of the importance of having loyal customers, the question of social media usage in developing customer loyalty has become more and more prominent. Since social media allows firms to engage directly with the end‐consumer at a relatively low cost and with a higher level of efficiency, it is particularly important for small online branded retailers with limited marketing and PR budgets. READ MORE
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5. To be or not to be
University essay from IT-universitetet i Göteborg/Tillämpad informationsteknologiAbstract : Communication can be seen as the core of an organization. It is through the communication that meaning and identity is created. This implies that communication is of great importance both for the external and internal view of an organization (Falkheimer&Heide 2007:15). READ MORE
