Essays about: "internet and travel industry"
Showing result 1 - 5 of 14 essays containing the words internet and travel industry.
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1. Do reviews really affect your hotel decision? : A study about what impact reviews have on the consumers buying decision in the hotel industry.
University essay from Jönköping University/IHH, FöretagsekonomiAbstract : Background Today the hotel industry has become very digitalized compared to when there was only a travel catalogue to look in. Nowadays people search for information about hotels and read reviews from past guests online. There are different kinds of accommodations and lately it has become popular with shared services like Airbnb. READ MORE
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2. What Are the Security Challenges Concerning Maintenance Data in the Railway Industry
University essay from Luleå tekniska universitet/Digitala tjänster och systemAbstract : Recently, technology advancement has brought improvement in all the sectors, including the railway sector. The Internet of Things (IoT) based railway systems have immense potential to improve quality and systems that will enable more efficient, environmental friendly railway system. READ MORE
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3. Technology Strategies for Personalized Marketing in the Computer Game Industry
University essay from KTH/Industriell ekonomi och organisation (Inst.)Abstract : The computer game industry has during the past years performed a paradigm shift from physical to digital online retailing based on game portals. Due to the many possibilities Big Data in combination with personalized marketing provides, especially in the form on in-game shops in the software, it is interesting for the computer game companies to investigate how this marketing approach can be performed most beneficially. READ MORE
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4. Challenges in Marketing Strategy of Online Travel Booking Industry in China : -A case study of Ctrip.com and Qunar.com
University essay from Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET)Abstract : Information technology plays an important role in the hospitality and tourismindustry. The internet has reshaped the distribution channels and thus suppliers andconsumers can contact directly. It also changes consumers searching and bookingbehaviors. So information technology brings online travel agents some challenges inthe marketing strategy. READ MORE
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5. The Importance of Online Reviews : A qualitative study of how Swedish consumers search for information regarding accommodation
University essay from Umeå universitet/FöretagsekonomiAbstract : As the Internet usage in the world has rapidly increased, information can now be shared and spread to individuals all over the world. Word-of-mouth communication that previously was communicated face-to-face can now be communicated online, through electronic word-of-mouth and user-generated content. READ MORE
