Essays about: "internet marketing adoption a"
Showing result 1 - 5 of 9 essays containing the words internet marketing adoption a.
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1. Mukbang Influencers: Online eating becomes a new marketing strategy : A case study of small sized firms in China’s food industry
University essay from Uppsala universitet/Företagsekonomiska institutionenAbstract : Mukbang is a Korean word for ‘eating livestream’. As an emerging sub-genre of internet influencers, Mukbang influencers has become the marketing tool for some firms recently. In this paper, we will conduct a case study of small sized e-commerce firms in China’s food industry. READ MORE
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2. The Impact of Relationship Quality on Adoption Barrier Evaluation - An Explorative Study on B2B Networks for Commercialization
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : In order to enable an effective and efficient adoption of radical innovations in networks, science-based organizations should be aware of the challenges and resistance they may face within their network relationships, resulting from the interconnected structure of high-tech networks as well as the uncertain nature of their radical innovations. By analyzing how nuances of relationship quality influence the barriers of radical innovation adoption, this study contributes through the provision of a condensed and more focused approach to the fragmented and underresearched topic of B2B adoption barriers. READ MORE
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3. The Antecedents of Trust in Mobile Commerce : A Quantitative Analysis on What Drives Mobile Trust, In The Brazilian Market.
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : As the adoption of mobile devices grows around the world, the use of this tool to access the internet and, consequently, interact with a mobile store is also growing. A mobile commerce that is trustworthy tends to have advantages if compared to its competitors and, therefore, better results. READ MORE
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4. Digital Marketing Strategy
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Abstract Course/level: 2FE16E, Bachelor Thesis Authors: Bång Andreas & Roos Cajsa Tutor: Krister Jönsson Examiner: Pejvak Oghazi Title: Digital Marketing Strategy within Manufacturing Industry – A qualitative case study Keywords: Digital marketing strategy, relationship, branding, profit/performance, social media, social commerce, service quality, digital channels, the Internet, digital development, importance of digital channels Background: The climate in B2B is very competitive and the need for a marketing strategy is vital for a company to stay competitive. Relationship, branding and profit/performance are three parts that are argued to be central in a marketing strategy. READ MORE
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5. Examining Internet and E-commerce Adoption in the Music Records Business in Ghana
University essay from Blekinge Tekniska Högskola/Sektionen för datavetenskap och kommunikationAbstract : Context: Information Communication Technologies (ICT) and its related applications are increasingly penetrating all spheres of individual, organizational, and societal aspects of everyday life in the developing economies and Africa as well. The Internet is emerging as an important technology for commerce and business. READ MORE
