Essays about: "internet marketing social media"
Showing result 1 - 5 of 94 essays containing the words internet marketing social media.
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1. Digital Marketing Challenges Face by SMEs in Developing Countries: Cross country case studies from Bangladesh and Sri Lanka
University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhetAbstract : .... READ MORE
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2. Convicted marketing content containing sexual depiction : An empirical study of social media platforms after a scandal's occurrence
University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhetAbstract : Title: Marketing content containing sexual depiction.- An empirical study of social media platforms after a scandal's occurrence. READ MORE
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3. Memes Beyond Virality: An abductive thematic analysis on memetic communication in politically active youth, aged 18 to 27
University essay from Lunds universitet/Institutionen för strategisk kommunikationAbstract : In this exploratory study, the communicative role of political memes and their influence on group dynamics are examined through an abductive research approach. The method involves semi-structured interviews with politically active individuals spanning the political spectrum. READ MORE
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4. The exploration about the textual internet meme: a case study of KFC Crazy Thursday textual meme marketing activity in mainland China
University essay from Lunds universitet/Institutionen för strategisk kommunikationAbstract : In the digital era, the way people communicate has been greatly changed by information and communication technologies, such as social media. Internet memes spread virally among the public through social media platforms and utilized by contemporary people to communicate in the virtual world. READ MORE
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5. “Would You Like a Side of Fries with That Roast?” - Is Wendy’s Roasting Social Media Marketing Strategy a Viable Strategy for Swedish Companies?
University essay from Göteborgs universitet/Graduate SchoolAbstract : The roasting social media marketing strategy introduced by Wendy’s in 2017 was met with great reception, vastly increasing the company’s Twitter following and profits. With other companies in the USA following suit to capitalize on their social media platforms, could Swedish companies also improve their social media presence using this strategy? This study investigates how transferable the roasting social media marketing strategy is to the Swedish market by examining whether it positively influences social media customer engagement amongst Swedish consumers. READ MORE