Essays about: "interpersonal communication channels"

Showing result 1 - 5 of 12 essays containing the words interpersonal communication channels.

1. 1. How do B2B use social media to build trust? : An exploratory study in what aspects create, maintain and destroy interorganizational trust

   University essay from Högskolan i Skövde/Institutionen för handel och företagande

   Author : Elin Adolfsson; Ida Kucera; [2023]
   Keywords : B2B; inter-organizational; trust; business relationships; social media; transparency; trust creation; trust maintenance; trust destruction; B2B; interorganisatorisk; förtroende; affärsrelationer; sociala medier; transparens; skapa förtroende; underhålla förtroende; förstöra förtroende;

   Abstract : Social media usage in the B2B sector is increasing at a slower rate than B2C and the research literature sends a unanimous message; B2B firms would benefit in multiple ways using social media as a tool when establishing and entertaining business relationships. The concept of trust is proved to be of great importance in the construction of these relationships. READ MORE

3. 2. MEDIA USE AND VACCINE HESITANCY - A qualitative study of individuals’ media use and vaccine choice in the covid-19 era

   University essay from Göteborgs universitet/Institutionen för journalistik och masskommunikation

   Author : Ellen Hemmingsson; [2022-11-08]
   Keywords : Vaccine Hesitancy; Covid-19; Vaccination; Selective Exposure; the Reinforcement Spirals Model;

   Abstract : Vaccine hesitancy has long been recognized in separate research disciplines concerning different vaccines and societal contexts to comprehend what factors determine individuals’ vaccine choices. Likewise, communication scholars have distinguished how it is possible to select the information that aligns with pre-existing beliefs – particularly in the high-choice media environment with copious information channels. READ MORE

4. 3. Holoportation: a qualitative study on the NextGen communication channel

   University essay from Linnéuniversitetet/Institutionen för informatik (IK)

   Author : Natalie Koutny; Vinod Kumar Verma; [2022]
   Keywords : ;

   Abstract : Purpose: The objectives of this thesis was to examine and discuss the existing interpersonal communication and the impact it has when utilising current technology to communicate remotely. Once the situation was studied, it was possible to analyse the perception and usability of NextGen communication, specifically holoportation, which can have in five different industries. READ MORE

5. 4. ”DARLING, WE NEED TO TALK. SWITCH ON YOUR PHONE, PLEASE!” Patterns of Communication Channel Use for Self- Disclosure in Long-Distance Romantic Relationships

   University essay from Institutionen för tillämpad informationsteknologi

   Author : Aline Wörle; [2018-07-04]
   Keywords : Interpersonal relationships; communication channels; long-distance romantic relationships; geographically-close romantic relationships; self-disclosure; social exchange theory; social information processing theory; media richness theory; media synchronicity theory;

   Abstract : Based on social penetration theory, social information processing theory and media synchronicity theory, the present study explores the role of different communication channels in romantic relationships in terms of self-disclosure. Especially, it seeks to investigate how self-disclosure influences the choice of communication channel use within long-distance romantic relationships. READ MORE

6. 5. The One- or Two- Way Route? : A quantitative study on the effects of one-way and two-way marketing communication on brand loyalty among members of loyalty programs in the beauty industry.

   University essay from Umeå universitet/Handelshögskolan vid Umeå universitet (USBE)

   Author : Linnea Olsson; [2018]
   Keywords : Marketing Communication;

   Abstract : Marketing communication has been a widely researched area throughout recent years, due to the emergence of the internet. The different marketing communication channels used by customer loyalty programs in order to reach members efficiently, must be adapted to fit the consumer’s demand in order to deliver the message of the marketing actions. READ MORE