Essays about: "issues technology marketing"

Showing result 1 - 5 of 66 essays containing the words issues technology marketing.

  1. 1. Second hand + Online + Gen Z = TRUE : A quantitative study on the motivations behind second-hand shopping for clothes online

    University essay from Umeå universitet/Företagsekonomi

    Author : Amanda Häggmark; Fanny Olofsson; [2023]
    Keywords : Online shopping second-hand; Generation Z; Impulse Buying Tendency; Perceived Risk; Shopping Motives;

    Abstract : The environmental issues in the world are critical and sustainability becomes more important. There is a certain lack in the textile industry, where the production of clothes is responsible for water pollution, landfill waste and greenhouse gas emission. READ MORE

  3. 2. The impact of green taxes on waste reduction – A case study of the impact of two Spanish taxes to support the transition to a Circular Economy

    University essay from Uppsala universitet/Institutionen för geovetenskaper

    Author : Lucía Cañas Rivera; [2023]
    Keywords : Circular Economy; Green Taxes; Landfill; LRSC; Plastic; SMEs; Waste;

    Abstract : The current global waste problem presents significant challenges worldwide, and Spain is no different. Factors such as rapid urbanization, population growth, intensive agriculture, linear production models, and changing consumption patterns contribute to the upward trend in waste generation. READ MORE

  4. 3. How can B2B companies optimize their marketing and sales efforts in the customer journey with digital means? : A case study with a Swedish manufacturing company.

    University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Author : Lisa Svensson; Sanna Eriksson; [2022]
    Keywords : Data-driven Marketing; B2B Customer Journey; B2B Sales Funnel; B2B Sales Management; Digital Inbound Marketing; Digital Content Marketing; Growth hacking;

    Abstract : Rapid digital transformation, accelerated by covid-19 and a younger, more digital workforce, has changed the B2B sales environment affecting customer behavior, business practices and technologies. To adapt to this change B2B companies need to create new endeavors that connect marketing and sales activities, and identify how these can be efficiently enhanced by technology and digital tools. READ MORE

  5. 4. Exploring unregulated climate offsetting as a means for private consumers to mitigate climate change : An analysis of 15 offset claims within the food and aviation sectors

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Astrid Agering; Teodor Cervall; [2022]
    Keywords : Unregulated climate offsetting; environmental marketing; system boundaries; externality of climate change; aviation; food retail; private consumer; Oreglerad klimatkompensation; miljöpåståenden; systemgränser; klimatförändringar som externalitet; flygsektorn; livsmedelssektorn; privatkonsument;

    Abstract : Climate change has been described as “the greatest and widest-ranging market failure ever seen”. Unregulated climate offsetting has emerged as a way for consumers to internalize the externality of climate change. READ MORE

  6. 5. Diffusion of e-health services: A qualitative study on the use of e-health services in Sweden during the pandemic

    University essay from Lunds universitet/Institutionen för informatik

    Author : Johan Myhrberg; Anupriya Das; [2022]
    Keywords : e-health; diffusion; diffusion of innovation; strategies; pandemic; COVID-19; Technology and Engineering;

    Abstract : E-health services are critical for improving the quality of life and accessibility of healthcare. There have been multiple developments within e-health services, but the outbreak of the COVID-19 pandemic caused a significant increase in the use of these services, which led to faster diffusion of e-health services. READ MORE