Essays about: "japanese consumers"

Showing result 1 - 5 of 24 essays containing the words japanese consumers.

1. 1. A comparative study: How are European fast-fashion and high-end fashion brands adapting their marketing strategy for the Japanese market?

   University essay from Göteborgs universitet/Företagsekonomiska institutionen

   Author : Amanda Hansson; Tobias Stenström; [2023-06-28]
   Keywords : : luxury fashion; budget fashion; Japanese fashion; marketing mix; Japanese culture; consumer behavior;

   Abstract : The study investigated how European fashion brands adapt their marketing strategies to the Japanese market. The culture in Japan differs from Europe, in which advertisements, commercials and other promotional tools risk getting misinterpreted or perceived as offensive. READ MORE

3. 2. Consumer Perception of Sustainability : A cross-cultural study of green advertisement in the automobile industry between Japanese and Swedish consumers.

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Vanessa Nagaoka; [2023]
   Keywords : Green advertisement; consumer perception; intercultural communication; automobile industry; sustainability awareness; Grön reklam; konsumentuppfattning; interkulturell kommunikation; bilindustrin; hållbarhetsmedvetenhet;

   Abstract : As sustainability becomes a pressing issue, companies are increasingly adopting green advertising strategies to promote their products and increase consumer awareness. However, the effectiveness of these advertisements across different cultural backgrounds are often overlooked. READ MORE

4. 3. Babies on a Budget: How the Cost of Child-Rearing Affects Fertility in Japan

   University essay from Handelshögskolan i Stockholm/Institutionen för nationalekonomi

   Author : Malkolm Banker; Malin Lundblad; [2023]
   Keywords : fertility; family planning; panel data; child-rearing costs; child penalty;

   Abstract : This paper examines the relationship between child-rearing costs and fertility in Japan. Using panel data from the Japanese Panel Survey of Consumers, we investigate the issue through two distinct approaches. Firstly, we construct a proxy for expected child-rearing costs and attempt to find a link to the propensity of having children. READ MORE

5. 4. Entering to the Japanese market with a sustainability valued product : sustainability awareness and media landscape in Japan

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Miina Yamada; [2022]
   Keywords : Sustainability; Japan; marketing; media; advertising; market entry;

   Abstract : With a research question “How could Western companies enter the Japanese market when they promote sustainability valued products/services”, this research examined how people in Japan have awareness towards sustainability. To think about how specific marketing execution could be done to promote a product or service, a part of this project took place in Japan to capture the media landscape and current trends. READ MORE

6. 5. Consumer Value Perception of Smartphones : A Comparative Study of Swedish and Japanese Millennials

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Eric Adam George Akiba; Robin Jonsson; [2022]
   Keywords : Consumer value perception; Smartphone value perception; Comparative study of Japanese and Swedish Millennials; Value perception categories.;

   Abstract : Background: With the emergence of smartphones being a novel and increasingly relevant occurrence, and both the Swedish and Japanese markets being highly prominent in smartphone usage and technological adoption, there exists an avenue of research that compares these two markets. This research examines the consumer value perception of smartphones in millennials, the first digital natives, comparatively between the two markets. READ MORE