Essays about: "key elements of relationship marketing"
Showing result 1 - 5 of 12 essays containing the words key elements of relationship marketing.
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1. Marketing in start-ups : A case study of business relationship development
University essay from Uppsala universitet/Industriell teknikAbstract : Business relationships are crucial for succeeding in the market for companies. Therefore, start-ups must focus on establishing business relationships early on, since these naturally do not exist for new players. The purpose of this thesis is to understand how start-ups work in order to establish business relationships. READ MORE
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2. “Beyond Goods and Services": an application of the Experience Economy and Strategic Management in the Restaurant Industry : A qualitative study of restaurant professionals
University essay from Umeå universitet/FöretagsekonomiAbstract : “In a world saturated with largely undifferentiated goods and services, the greatest opportunity for value creation resides in staging experiences” (Pine & Gilmore, 2011, p. ix). This observation is more than ever actual. Nowadays, organizations must face intense competition and struggle to differentiate themselves. READ MORE
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3. A Happy Customer is a Paying Customer
University essay from Umeå universitet/FöretagsekonomiAbstract : This cross-sectional study has investigated the relationship between how parents perceive retail stores that try to be more family friendly. It has also examined which factors parents value when it comes to stores being family friendly. READ MORE
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4. The impact of product promotion on customer loyalty: A quantitative study on Zara
University essay from Umeå universitet/FöretagsekonomiAbstract : We are living in a competitive business world, on which every company strives to have a better and more significant share of the market. Long term customer relationship is essential in order to reach that success. READ MORE
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5. Value delivery and sales : A qualitative case study on how IT-startups can improve their sales process
University essay from Umeå universitet/FöretagsekonomiAbstract : Many entrepreneurs pursue the IT-industry, which is characterized by opportunities and international growth. However, due to failures in sales, marketing and operations, many IT-startups never reach profitability and sustainable performance. READ MORE