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Showing result 1 - 5 of 65 essays matching the above criteria.

  1. 1. Var kommer intresset till hyggesfritt skogsbruk ifrån?

    University essay from SLU/School for Forest Management

    Author : Andreas Bohman; Eskil Calmered Tersmeden; [2024]
    Keywords : skogsvärden; intervjustudie; enkätundersökning;

    Abstract : Hyggesfritt skogsbruk är något som mer och mer ses som ett intressant alternativ för skogsägare. Det diskuteras hyggesfritt skogsbruk i olika debattforum, på nyheter och i politiska sammanhang. Även hos de väletablerade skogsföretagen pågår diskussioner om hyggesfritt. READ MORE

  3. 2. The Friend, the Influencer, the Lawyer: a Qualitative Case Study of IKEA’s Identity Expressions on Facebook

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Sara Fregert; [2023]
    Keywords : Organizational communication; Corporate identity; Organizational identity; Sensemaking; Impression management; Marketing; Social media; Identification; Social Sciences;

    Abstract : With the increased loss of control over the organizational identity (OrI) in social media, research has started to encourage organizations to hand over control of the OrI to the creation and distribution of stakeholders. This has created challenges for the strategic communicator in managing the OrI internally, as the employees adapt to the OrI in the mind of the stakeholder rather than the OrI set by the dominant coalition. READ MORE

  4. 3. Healing the Depressed Self: A Study of Social Media Therapy

    University essay from Uppsala universitet/Medier och kommunikation

    Author : Virginie Behar; [2023]
    Keywords : Social Media; Therapeutic Culture; Therapy; Instagram; TikTok; Depression; Neoliberal Mental Healthcare;

    Abstract : Since 2019, therapy content from both mental health professionals and social media users has proliferated on both TikTok and Instagram, a phenomenon some have called Tiktok and Instagram therapy. This study explores two different facets of social media therapy. READ MORE

  5. 4. How important are digitalization and social media for an internationalization process in present time? : A qualitative study based on Swedish SME companies

    University essay from Linnéuniversitetet/Institutionen för management (MAN)

    Author : Vida Gustavsson Ramnebrink; [2023]
    Keywords : internationalization SME-companies social media “digitalization” “relations”;

    Abstract : The internationalization processes of entrepreneurship have long been a topic that has interested both entrepreneurs and researchers. In today's society with digitalization tightly integrated in our society, and with the SME business's wide range of e-stores, this study examines the importance of digitization and the use of social media in an internationalization process for Swedish SME businesses. READ MORE

  6. 5. Strategies and Crisis Management Concerning the Cancel Culture in Influencer Marketing : A qualitative study on how influencers strategically prevents and tackles the phenomena cancel culture, along with the source for cancellation

    University essay from Jönköping University

    Author : Rebecka Danielson; Emilia Eriksson; Hanna Schongin; [2023]
    Keywords : Influencers; Cancel; Culture; Strategies; Crisis Management; Social Media;

    Abstract : Abstract  Background: Circumstances deemed immoral conduct within the influencer marketing industry provoke eloquent sentiments and originated the phenomenon referred to as cancel culture. In spite of the industry's expansion and influencer marketing growth in revenue, there is presently a scarcity of academic research on influencer strategies that manage the cancel culture within social media. READ MORE