Essays about: "knowledge-based firms"

Showing result 1 - 5 of 38 essays containing the words knowledge-based firms.

  1. 1. Digital media use towards relationship initiation in marketing : A qualitative study of Swedish Micro-firms in a B2B context

    University essay from Umeå universitet/Företagsekonomi

    Author : Xian Li; [2023]
    Keywords : Keywords: Digital media; Relationship marketing; Business-to-Business marketing; Trust; Customer relationship initiation;

    Abstract : This thesis aims to explore what and how Swedish micro firms use digital media towards relationship initiation in a Business-to-Business (B2B) context. Digital media has been increasingly studied in marketing over time, but it has been predominated by Business-to- Customer (B2C) context, while the Business-to-Business context lacks attention, micro B2B firms even less in particular. READ MORE

  3. 2. Competitive cities and architecture. : A case study of Malmo, Sweden

    University essay from Malmö universitet/Institutionen för Urbana Studier (US)

    Author : Nathan Frank Ó Néill; [2023]
    Keywords : Neoliberalism; Urban Planning Architecture; City-Branding; Competitive city;

    Abstract : Abstract    This thesis explores the evolving relationship between architecture and the globally competitive city, specifically examining how architects are involved in the realization of market metaphors that underpin city-branding on global markets. Specifically, this research focuses on waterfront redevelopment projects of post-industrial cities. READ MORE

  4. 3. Supply Chain Digital Transformation of Food SMEs in Iran : A Qualitative Research on Success Factors and Challenges Based on Managers’ Perspectives 

    University essay from Linnéuniversitetet/Institutionen för informatik (IK)

    Author : Mahdi Fazlali Dastjerdi; [2022]
    Keywords : Food SMEs; ICT in the Supply Chain; Supply Chain Management; Digital Supply Chain; ‎Digital Transformation; Digital Transformation of the Supply Chain; TOE Model.‎;

    Abstract : The transformation towards a knowledge-based economy is happening on a global scale and ‎the rapid ICT development in recent decades has influenced the business world. ‎One of the ‎most developed technology is information and communication technology (ICT) which ‎provides extensive capabilities and advantages to firms. READ MORE

  5. 4. Exploring how to utilise Human Capital in a transformation, from a resources-based view-perspective : A case study on human capital through a transformation

    University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

    Author : Henrik Åhman; Jonathan Nyberg; [2022]
    Keywords : Human capital; Competitive advantage; Resource based-view; Intellectual capital.;

    Abstract : Firms today are confronting a dynamic business environment such as change of customer preferences, demographics, business and organisational models and the emergence of new technologies. Changes in the business environment can lead to knowledge-based firms transforming their business structure and risking losing their competitive advantage by ignoring their value in human capital. READ MORE

  6. 5. Managing a transformation towards industry 4.0 : A study within the bus manufacturing industry

    University essay from Karlstads universitet

    Author : Oskar Ekebring; Mattias Eriksson; [2020]
    Keywords : Industry 4.0; bus manufacturing operations; change management; knowledge-based view; roadmap; Industri 4.0; busstillverkning; förändringsarbete; kunskapsbaserat synsätt; färdplan;

    Abstract : Prior research suggests that industry 4.0 could bring numerous benefits to firms manufacturing operations. Despite industry 4.0’s overwhelming popularity, there is considerable confusion surrounding how to approach a transformation, and additionally how it will affect organizations. READ MORE