Essays about: "l oreal brand loyalty"

Found 3 essays containing the words l oreal brand loyalty.

1. 1. The Beauty of Brand Loyalty : – a case study of how marketers view Millennials' brand loyalty in the beauty industry

   University essay from Umeå universitet/Företagsekonomi

   Author : Julia Kulle; Julia Hellsten; [2017]
   Keywords : Brand loyalty; Millennials; brand management; marketing; beauty industry; beauty marketing;

   Abstract : The generation of Millennials is becoming a very important segment in today's beauty market, because of their large size, purchasing power and engagement on social media. The Millennial consumers are heavy buyers of beauty products, but heavy buyers are not always loyal to the beauty brands. READ MORE

3. 2. Brand Loyalty: A Study of the Prevalent Usage of Celebrity Endorsement in Cosmetics Advertising.

   University essay from Handelshögskolan vid Umeå universitet

   Author : Emma Löfgren; Juan Li; [2010]
   Keywords : Brand Loyalty; Advertising;

   Abstract : The usage of celebrity endorsements has been confirmed to result in more favorableadvertisement ratings and positive product evolutions (Dean and Biswas, 2001). It has evenbecome one of the most popular forms of retail advertising (Choi and Rifon, 2007). READ MORE

4. 3. Consumer perceptions on the incorporation of established brands : The acquisition of Body Shop by L’Oréal

   University essay from Institutionen för ekonomi

   Author : Catherine Robens; [2007]
   Keywords : consumer perceptions; brands; portfolio incorporation; buying behaviour; mergers and acquisitions;

   Abstract : This thesis aims at investigating consumers’ perceptions on the incorporation of an established brand and how the general attitude and buying behaviour is altered in the course of an acquisition. The combination of two or more brands in a newly formed conglomerate implies a combination of values, principles and associations that might affect a company’s appeal. READ MORE