Essays about: "latest economics"
Showing result 1 - 5 of 39 essays containing the words latest economics.
-
1. Damned if you do, damned if you don't.
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : “(Un)sustainable fashion: H&M breaks promise.” “H&M sued for greenwashing claims, again.” “H&M under fire!” Helena Holgersson is sitting in her office on the top floor of H&M’s Stockholm Headquarters staring at the headlines flickering on her computer screen. READ MORE
-
2. Balenciaga: Is there anything worse than not being talked about?
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : This is a master case about the latest Balenciaga's scandal regarding the 'Gift Shop' campaign 2022. This case was chosen by the authors as a starting point to investigate how far can and should the communication in the luxury field go. Is attention always positive? And when does it actually hurt the brand?.. READ MORE
-
3. CARs In the Driver’s Seat: The Battle Between Capital and Stock Performance
University essay from Lunds universitet/Nationalekonomiska institutionenAbstract : After the financial crisis of 2008, the Basel Committee on Banking Supervision created the latest Accord for capital requirements: The Basel III Accord. Basel III set higher requirements for both quantity and quality of capital, with the aim to mitigate systemic risk. READ MORE
-
4. Stella Artois - Brewing a better reputation
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Imagine that it is June 19th, 2007, and you work for U.K’s largest brewery, InBev. That morning, an article appeared in The Argus titled: “City Judge Condemns ‘Wife- Beater’ Booze. READ MORE
-
5. Sharing is Caring: A qualitative study on the impact of Netflix’s latest policy change on brand promise, brand loyalty, and consumer-brand relationships
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : The purpose of this study is to investigate the consequences of Netflix’s latest policy change on consumers’ perceptions of the brand promise and on their willingness to continue using the service. Furthermore, we aim to explore the negative emotions that arose in response to the policy change... READ MORE