Essays about: "literature review of customer perception of product"

Showing result 1 - 5 of 12 essays containing the words literature review of customer perception of product.

  1. 1. The Impact of Sustainability Terminologies of Swedish Manufacturing Companies on Consumer Perception : A Mono-Method Quantitative Study

    University essay from Umeå universitet/Företagsekonomi

    Author : Sarafat Hossain; Liana Hakobyan; [2022]
    Keywords : sustainability terminologies; branding; brand messaging; manufacturing; sustainable manufacturing; customer perception; Sweden;

    Abstract : Sustainability has fast evolved in business practices, and yet its meaning is often elusive and ambiguous. The component of sustainability is playing an important role in the company’s brand positioning. The popularity and the importance of sustainability in business operations and business representation are still rapidly growing. READ MORE

  3. 2. A Mixed-Methods Explanatory Analysis Embracing Modularisation, Lean, Organisational Collaboration and Communications for Lead Time Reduction

    University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

    Author : Patrik Flygare; Thomas Danielsson; [2022]
    Keywords : Modularisation; Lean; Organisation; Mixed methods; Abductive; Complexity; DFA; CODP;

    Abstract : Customers' demand and more customisable products create challenges for companies that need a higher degree of flexibility in their processes to handle the variation. A modular product architecture helps companies customise their product by swapping and sharing components, simultaneously adapting mass production strategies to reduce cost and production time. READ MORE

  4. 3. Compliane management for IoT startup companies : A case study at Sony Network Communications

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Fredrik Tånnander; [2020]
    Keywords : ;

    Abstract : Internet of Things (IoT) revolutionise the society of today and tomorrow. IoT redefines technology and innovation, our perception of technology and creates a disruptive market for new products and services. The market of IoT is projected to expand exponentially in coming years, both in terms of a growing customer base and new market actors. READ MORE

  5. 4. Country-of-origin effect: Expanding brands from Taiwan to Lithuania

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Julija Jadzeviciute; Ching Yen Yang; [2020]
    Keywords : East Asian COO effect; Moderators of COO effect; Product evaluation; Brand equity; Asian brand challenges; Business and Economics;

    Abstract : Thesis purpose: The purpose of this paper is to understand how Taiwanese brands can manage the country-of-origin effect on product evaluation in Lithuania. Methodology: This is a quantitative research based on primary data collected in Lithuania. READ MORE

  6. 5. Customer perceptions of equipment rental : services for a circular economy

    University essay from SLU/Dept. of Forest Economics

    Author : Ellinor Berg; [2020]
    Keywords : green products attributes; practices; renting vs buying; servicification; sharing-ecocnomy; social practice theory; use-oriented services; användarorienterade tjänster; delningsekonomi; gröna produktegenskaper; hyra vs köpa; tjänstefiering;

    Abstract : Sustainability, consumption, and management of finite resources has become a global topic of discussion. Circular economy [CE] is presented in FN´s global goals agenda 2030 as an alternative model of consumption and a solution to move away from unsustainable development. READ MORE