Essays about: "literature review of marketing of financial services"

Found 3 essays containing the words literature review of marketing of financial services.

1. 1. Fruits of knowledge : a literature review of marketing strategies and mango production in Kenya

   University essay from SLU/Dept. of Economics

   Author : Fennia Carlander; Karin Lothigius; [2011]
   Keywords : base of the pyramid ; developing countries; horticultural marketing; infrastructure; Kenya; mango production; marketing strategies; rural development; small-scale farming;

   Abstract : This report is a literature review that aims to describe marketing contexts for mango production in Kenya. The institutional conditions in the country are not well developed for marketing purposes, which causes many difficulties and problems for the society. In Kenya most mango producers are poor small-scale farmers with limited resources. READ MORE

3. 2. Conversion Rate Problem of SMEs in Internet Marketing : a Developing Country Perspective

   University essay from Blekinge Tekniska Högskola/Sektionen för management

   Author : Mohammad Arshad Sheikh; [2009]
   Keywords : marketing; e-commerce; b2c; business to consumer; conversion; conversion rate; consumer; Pakistan; Pakistani consumer;

   Abstract : In the recent years, electronic commerce has become an important alternative or additional sales and marketing channel. Many companies are only selling through this channel while many others are using it as an additional channel for boosting their sales. READ MORE

4. 3. Swedbank versus Rabobank : A Comparison of The Services Marketing Mix

   University essay from Institutionen för ekonomi

   Author : Wesley van der Deijl; [2008]
   Keywords : Swedbank; Rabobank; Services; Marketing Mix; Comparison;

   Abstract : Aim: This thesis has been conducted after approval of Swedbank, for comparing their services with those of Rabobank. The study aimed finding differences between Swedbank’s and Rabobank’s services. READ MORE