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1. 1. Sports Marketing in European Clubs

   University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

   Author : Daniel Yera; Alexandra Pichou; [2015]
   Keywords : Sports marketing; football; European teams; marketing strategy; advertisement; public relation; sponsorship; sales promotion; direct marketing; personal selling;

   Abstract : Sports marketing have been growing constantly over the last years and have become a key for the success of the football clubs. The methods used have become more sophisticated and an increasing number of clubs are realizing the importance of the marketing and specially the promotion strategies. READ MORE