Essays about: "literature review of services and product differentiation"

Found 2 essays containing the words literature review of services and product differentiation.

  1. 1. Creating a customer-oriented distribution offer in the business-to-business market

    University essay from Lunds universitet/Produktionsekonomi

    Author : Caroline Granfors Wellemets; Mikaela Sturén; [2018]
    Keywords : Business-to-business; Customer-oriented; Delivery chain; Delivery service; Delivery service elements; Distribution channel; Mature industry; Technology and Engineering;

    Abstract : Problem description: Mature industrial enterprises stand before the challenge of developing strategies and competitive advantage through their logistics services. The business development within logistics and distribution services is fast and rapidly changing as the customer experience is becoming increasingly important and the additional services are becoming an integrated part of the product offering. READ MORE

  3. 2. Conversion Rate Problem of SMEs in Internet Marketing : a Developing Country Perspective

    University essay from Blekinge Tekniska Högskola/Sektionen för management

    Author : Mohammad Arshad Sheikh; [2009]
    Keywords : marketing; e-commerce; b2c; business to consumer; conversion; conversion rate; consumer; Pakistan; Pakistani consumer;

    Abstract : In the recent years, electronic commerce has become an important alternative or additional sales and marketing channel. Many companies are only selling through this channel while many others are using it as an additional channel for boosting their sales. READ MORE