Essays about: "literature review on customer relationship"
Showing result 1 - 5 of 68 essays containing the words literature review on customer relationship.
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1. Leveraging Omnichannel Retailing for Customer Loyalty through Customer Lifetime Value: Is this the reality, or is this just fantasy?
University essay from Göteborgs universitet/Graduate SchoolAbstract : Scope: Many physical store-based retail businesses are establishing online stores to provide an omnichannel experience to customers. Omnichannel contributes with an immense supply of data, whereas, the physical store complements this data with its touch and feel aspect, especially for the home and consumer electronics industry. READ MORE
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2. Love is all you need - Defining the concept of love brands
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Purpose: The term “love brand” has recently become a buzzword among marketing practitioners. Therefore, the purpose of this paper is to define this concept, its elements, and how customers express the love they feel towards their love brand(s) in order to create a shared understanding among practitioners and the academic world. READ MORE
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3. Overstretching the Corporate Brand: How to Guide the Brand Image When Extending the Brand?
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Purpose: This paper aims to research how large corporations with diverse brand portfolios navigate their brand image and how they can avoid the brand overstretching issue. Design/methodology/approach: The methodology of this study implied qualitative case study analysis of three international brands imposed to the risk of brand overstretching, supported by the customer survey, as well as proposed theoretical framework based on the literature review secondary data. READ MORE
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4. Value based selling : Key value drivers for SMEs within the steel industry
University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälleAbstract : Building upon previous research around value drivers, the purpose for this study was to review what value-drivers the SMEs within the Swedish steel industry find most important in their suppliers and how the industry as a whole can evaluate this information in a value-based selling approach. In today's literature regarding customer perceived value, the focus has been towards service related industries, and mainly within a B2C context. READ MORE
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5. How do SMEs in Sweden use digitalization to strengthen their relationship with customers?
University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhetAbstract : Purpose This paper aims to explore how digitalization affects Swedish SMEs' relationship with the customers to increase satisfaction, trust, and loyalty of the customers. Literature review The literature review gives a thorough account of the theoretical concepts and contributes to the analysis. READ MORE